Daily CSR
Daily CSR

Daily CSR
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M·A·C Cosmetics and Burghàlie Academy: A Partnership for Youth Development in Art and Fashion



11/22/2023


M·A·C Cosmetics and Burghàlie Academy: A Partnership for Youth Development in Art and Fashion
M·A·C Cosmetics was delighted to collaborate with The Burghàlie Academy of Visual Arts for a sequence of events this autumn, culminating in the Atlanta Art Awards Fashion Gala. The Burghàlie Academy is a charitable entity that champions underprivileged youth by offering educational access, opportunities for youth development, and other resources that provide healthier alternatives to behavioral issues. The organization places a strong focus on art and fashion, which form the foundation of Burghàlie’s programs.

The collaboration between M·A·C and Burghàlie kicked off in late August, with M·A·C hosting a Global Masterclass at its Global Headquarters for a group of the Academy’s emerging makeup artists. The masterclass, led by Director of Makeup Artistry, Romero Jennings, aimed to motivate the Academy’s makeup artists in preparation for their New York Fashion Week show. Post-masterclass, all Burghàlie artists received a gift bag filled with essential M·A·C products for their kits.

The collaboration extended to M·A·C’s backing of the Burghàlie Academy’s fashion show during New York Fashion Week. M·A·C’s endorsement of the show highlighted the brand’s dedication to promoting greater diversity and representation in the fashion and beauty industry. The show was a contest for the Academy’s designers and included a special performance by R&B singer, Austin Rogers.

In early November, M·A·C lent its support to the Atlanta Art Awards Fashion Gala, a fundraising event for The Burghàlie Academy. The event featured a fashion show, silent auction, and award ceremony. Sharryn Hinchliffe, the Executive Director of Makeup Artistry, attended the event and presented the Makeup Artist of the Year award. She also represented the brand, underscoring M·A·C’s commitment to equipping the upcoming generation of talent with the opportunity to elevate their artistry skills.