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Daily CSR
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Gathering Evidence To Regain Public Trust In Business Through ‘The Future Of The Corporation’


Among the most “demanding modern problems” in the world, the British Academy strives to construct a report to restore public trust on corporate world.

Dailycsr.com – 26 October 2017 – The British Academy has started a research study in the month of September 2017 which will be carried out for a period of three years, wherein the main theme of the study will look into public trust in “business, corporate objectives, regulation and taxation”, reports Brian Collett.
The rapidly changing scenario of business role and purpose in the society amid the developing fields of “artificial intelligence”, “virtual reality and the gig economy”, will be scrutinised by the researchers.
The British Academy specialises in “humanities and social sciences” and to conduct the study a consortium, made up of individuals, charitable organisations, business and other such bodies, have contributed “£1.5m” to the academy. The above mentioned report will bear the name “The Future of the Corporation” and will feature a “comprehensive, interdisciplinary analysis” which will also recommend policy changes or making for “a range of stakeholders”.
The academy foresees the trust corroding along with the “perception of corporate irresponsibility”, whereby terming them to be among the list of “biggest challenges” in the corporate world which needs to be addressed globally by the “business leaders”. Colin Mayer, “British Academy fellow”, Professor of Management Studies at “Oxford University’s Said Business School”, while leading the research, stated:
“Since the financial crash in 2008 we’ve seen widespread concern within society about business irresponsibility.
“If trust is to be regained, businesses, shareholders, educators and government need evidence to understand how faith in business can be restored.
“The Future of the Corporation research will provide an evidence base to support future business developments and new sustainable corporate models that adapt to the changing and increasingly technological nature of work.”
While, Google Deepmind’s Co-Founder as well as the Head of Applied Artificial Intelligence, Mustafa Suleyman, added:
“While it’s increasingly easy to see how businesses can make a positive social impact, it’s far harder to ensure that they are truly accountable to society itself and serve the broader public interest beyond simply their shareholders.
“Traditional forms of corporate governance have been struggling for years, and technology risks creating ever larger imbalances of power between organisations and the people they are meant to serve.
“Many people around the world are already working to invent new mechanisms for accountability, and I hope that this major research project from the British Academy will help provoke further answers and rally support for change.”
The said project forms part of the study series called “Challenge of Change” undertaken by the British Academy to look into the “world’s most demanding modern problems”.