3TREES Opens World's Largest Coatings Showroom, Sets Guinness Record
SKSHU Paint Co., Ltd. has officially opened its Quality Homes Technology Experience Center at its headquarters in Putian, Fujian, marking a significant milestone with recognition from Guinness World Records as the world's largest coatings showroom. The nearly 20,000-square-meter facility was inaugurated by 3TREES Chairman and CEO Hong Jie alongside Guinness World Records adjudicator Luo Qiong, with close to 1,000 partners, employees, and distinguished guests attending the celebration.
The experience center was created by transforming a factory that had remained unused for over two decades into a modern showcase using 3TREES' environmentally friendly coating solutions. Preserving the building's industrial heritage while incorporating sustainable materials, intelligent construction methods, and contemporary design, the project demonstrates an innovative model for urban revitalization and industrial tourism. Designed over the course of nearly a year by an international team of experts, the four-level complex combines brand storytelling, cultural preservation, and interactive product experiences, highlighting solutions across retail, engineering, industrial coatings, and traditional lacquer applications.
Each level of the center serves a distinct purpose. The ground floor presents healthy home improvement solutions for consumers, while the second floor showcases smart construction technologies and urban renewal systems for commercial and institutional customers. The third floor houses an art gallery celebrating China's 8,000-year lacquer heritage, and the top floor features immersive lifestyle displays. A key attraction is the company's "Instant Renovation for Immediate Move-in" concept, which enables rapid and cost-effective interior upgrades with minimal demolition.
The record-setting achievement underscores the growing global presence of Chinese brands by combining sustainable manufacturing, advanced coating technologies, and innovative spatial design. Guided by its commitment to creating healthier homes and better cities, 3TREES aims to establish new international benchmarks for coatings exhibition facilities. The company also plans to strengthen both product innovation and customer services, expand the adoption of domestically developed high-end industrial coatings, and continue delivering healthier, more sustainable living environments.
The experience center was created by transforming a factory that had remained unused for over two decades into a modern showcase using 3TREES' environmentally friendly coating solutions. Preserving the building's industrial heritage while incorporating sustainable materials, intelligent construction methods, and contemporary design, the project demonstrates an innovative model for urban revitalization and industrial tourism. Designed over the course of nearly a year by an international team of experts, the four-level complex combines brand storytelling, cultural preservation, and interactive product experiences, highlighting solutions across retail, engineering, industrial coatings, and traditional lacquer applications.
Each level of the center serves a distinct purpose. The ground floor presents healthy home improvement solutions for consumers, while the second floor showcases smart construction technologies and urban renewal systems for commercial and institutional customers. The third floor houses an art gallery celebrating China's 8,000-year lacquer heritage, and the top floor features immersive lifestyle displays. A key attraction is the company's "Instant Renovation for Immediate Move-in" concept, which enables rapid and cost-effective interior upgrades with minimal demolition.
The record-setting achievement underscores the growing global presence of Chinese brands by combining sustainable manufacturing, advanced coating technologies, and innovative spatial design. Guided by its commitment to creating healthier homes and better cities, 3TREES aims to establish new international benchmarks for coatings exhibition facilities. The company also plans to strengthen both product innovation and customer services, expand the adoption of domestically developed high-end industrial coatings, and continue delivering healthier, more sustainable living environments.
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