CNH Unites Farmers and Experts to Advance Sustainable Agriculture and Conservation
Stakeholders from CNH — a global leader in equipment, technology, and services, and the parent company of agricultural brands Case IH and New Holland — convened a one-day workshop uniting conservation specialists, policymakers, and farmers. The event took place in July 2025 at the New Holland Campus Farm in Pennsylvania’s Chesapeake Bay region, offering a platform for participants to exchange innovative ideas and proven sustainability practices.
Kicking off the session, CNH’s leadership emphasized that sustainability is a collective endeavor — one that takes many forms but ultimately unites all contributors. “Innovation at CNH is centered on helping our customers boost productivity while reducing resource use,” said Chun Woytera, CNH’s Chief Quality & Customer Advocacy Officer and Chief Sustainability Officer. “No single organization can accomplish sustainability alone. Collaboration allows us to share knowledge, grow together, and develop solutions that make it easier for farmers to integrate conservation into their operations. When our customers and partners thrive, our industries and communities thrive as well.”
The benefits of this collaboration extend beyond the farm. Conservation-focused approaches safeguard soil health, water quality, and biodiversity, while also enhancing crop performance and improving food quality. Strengthening these connections is essential for creating more resilient agricultural and food systems for generations to come.
Kicking off the session, CNH’s leadership emphasized that sustainability is a collective endeavor — one that takes many forms but ultimately unites all contributors. “Innovation at CNH is centered on helping our customers boost productivity while reducing resource use,” said Chun Woytera, CNH’s Chief Quality & Customer Advocacy Officer and Chief Sustainability Officer. “No single organization can accomplish sustainability alone. Collaboration allows us to share knowledge, grow together, and develop solutions that make it easier for farmers to integrate conservation into their operations. When our customers and partners thrive, our industries and communities thrive as well.”
The benefits of this collaboration extend beyond the farm. Conservation-focused approaches safeguard soil health, water quality, and biodiversity, while also enhancing crop performance and improving food quality. Strengthening these connections is essential for creating more resilient agricultural and food systems for generations to come.
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