Daily CSR
Daily CSR

Daily CSR
Daily news about corporate social responsibility, ethics and sustainability

Serving Rural Nigerians To Attain Sanitation, Hygiene, Education & Safe Child Health


Aimcare spreads hygiene education, promotes safe delivery, provides sanitation products and connects rural Nigeria to the international platform.

Dailycsr.com – 04 October 2019 – Aimcare is a social enterprise of Nigeria which is focusing on “hygiene education”. Keeping its aim, Aimcare has joined “Business Call to Action” and committed to become a facilitator for “clean water and sanitation to 200,000 low-income Nigerians” who live in rural areas. This attempt will be made under its “WaterEase platform by 2024” initiative.
Moreover, the goal of this programme is also to spread education in Nigeria to three hundred thousand low-income rural inhabitants of the country, whereby teaching them about “hygiene, sanitation and waste management practices”. For this “Extensive Health Education programs” will be used, additionally providing “maternity/birth kits” to fifty thousand women.
Keeping up with the commitment, Aimcare will also create employment opportunities for hundred “low-income female distributors”. The Business Call to Action tries to hasten progress of SDGs as it challenges corporate organisations to develop “inclusive business models” to “engage people with less than US$10 per day” of purchasing capacity and turning them into “consumers, producers, suppliers and distributors”.
Even though, still nearly 122 million” Nigerians don’t have access to proper sanitation, the “hygiene and personal care market” is on the rise in Nigeria. As per Euromonitor International, the current value of the said market is estimated to be around “US$3 billion” while sub-Saharan Africa contributes to 3% of “global beauty products sales”. It is expected to “grow at double the rate”. Using this opportunity, Aimcare has made the “Aimcare Hygiene Kit” which are sold to “private boarding schools”. Profits are earned through “a cross-compensation model”, while “low income rural communities” benefit from it.
The chief executive officer of Aimcare, Mmekidmfon Umanah said:
“Our cross-compensation model ensures profits made from our sales, as well as funds raised through international NGOs and donor agencies are used improve the lives of hundreds of thousands of women and children in rural communities”.
The “Extensive Hygiene Education programmes” teaches “important health and hygiene topics” through activities and products besides “maternal/birth kits” to promote “safer delivery for mother & child in traditional birth attendant centres”. Aimcare has also created “WaterEase”, an online platform for bringing together “rural communities, schools or health centres in need of clean water in Africa with International and local organizations and individuals willing to provide help”.
The acting-head for Business Call to Action, Sahba Sobhani said:
“Aimcare is committed to ensuring people, especially low income women and children, have ongoing access to clean water, adequate sanitation facilities and good hygiene regardless of location and economic status. In this way, through the commitments outlined under its Business Call to Action, Aimcare is making a significant contribution towards the Sustainable Development Goals in Nigeria”.