Dove Hot Seats Returns with Grammy Awards Ticket Giveaway
Dove is dedicated to connecting music fans with the world’s most coveted live performances, so they can enjoy every beat and dance move with total confidence—no concerns about odor holding them back. As an official partner of the Recording Academy, Dove is tapping into the Grammy Awards as a powerful cultural moment, creating standout fan experiences while reinforcing music as a core driver of the brand’s cultural influence.
Raising the volume even higher, Dove Whole Body Deo is bringing back Hot Seats 2.0, a fan-centered program built to open doors to the biggest music moments of the year. Along with exclusive access, the initiative equips fans with Dove Whole Body Deo, giving them the confidence to move, dance, and celebrate freely. As the most talked-about whole-body deodorant brand, Dove is offering consumers the chance to win tickets to the 2026 Grammy Awards, happening in Los Angeles on Sunday, February 1. For viewers tuning in from home, Dove will also unveil a new Let Your Body Body campaign and TV commercial airing during Music’s Biggest Night.
The first Hot Seats drop of the year launches on Friday, January 9, with NOW That’s What I Call Hot!—a throwback-style infomercial inspired by early-2000s pop culture. The spot highlights Dove’s new alcohol-free Whole Body Deo Spray, designed to keep you feeling confident and comfortable without irritation. Staying true to the iconic NOW format, the campaign mixes high-energy choreography, deodorant sprays, Y2K-inspired visuals, and clips from Dove’s remix of a popular early-2000s track. Rolling out across Dove’s social channels, the teaser invites fans to enter the sweepstakes through a nostalgic call-to-action: dialing a classic 1-800-style number. By calling 1-855-DOVE-WBD, consumers can enter for a chance to win Grammy tickets or other prizes.
“Today, cultural relevance is driven by real fan engagement, and Hot Seats delivered meaningful impact in its first year,” said Kevin Tolson, Head of Dove & SheaMoisture Deodorants at Unilever. “We didn’t just reach audiences—we connected with them through music, which is a genuine passion point. Dove already holds strong awareness in deodorant, and Hot Seats helped reinforce that. With 95% of young adults looking for in-person experiences tied to their digital interests, we’re scaling the program in year two to unlock moments that once felt out of reach.”
Dove Hot Seats: Grammy Edition
Designed for the fans who fuel the music industry, Dove Hot Seats: Grammy Edition will award three Grand Prize winners with tickets to the Grammy Awards, plus additional prizes.
Raising the volume even higher, Dove Whole Body Deo is bringing back Hot Seats 2.0, a fan-centered program built to open doors to the biggest music moments of the year. Along with exclusive access, the initiative equips fans with Dove Whole Body Deo, giving them the confidence to move, dance, and celebrate freely. As the most talked-about whole-body deodorant brand, Dove is offering consumers the chance to win tickets to the 2026 Grammy Awards, happening in Los Angeles on Sunday, February 1. For viewers tuning in from home, Dove will also unveil a new Let Your Body Body campaign and TV commercial airing during Music’s Biggest Night.
The first Hot Seats drop of the year launches on Friday, January 9, with NOW That’s What I Call Hot!—a throwback-style infomercial inspired by early-2000s pop culture. The spot highlights Dove’s new alcohol-free Whole Body Deo Spray, designed to keep you feeling confident and comfortable without irritation. Staying true to the iconic NOW format, the campaign mixes high-energy choreography, deodorant sprays, Y2K-inspired visuals, and clips from Dove’s remix of a popular early-2000s track. Rolling out across Dove’s social channels, the teaser invites fans to enter the sweepstakes through a nostalgic call-to-action: dialing a classic 1-800-style number. By calling 1-855-DOVE-WBD, consumers can enter for a chance to win Grammy tickets or other prizes.
“Today, cultural relevance is driven by real fan engagement, and Hot Seats delivered meaningful impact in its first year,” said Kevin Tolson, Head of Dove & SheaMoisture Deodorants at Unilever. “We didn’t just reach audiences—we connected with them through music, which is a genuine passion point. Dove already holds strong awareness in deodorant, and Hot Seats helped reinforce that. With 95% of young adults looking for in-person experiences tied to their digital interests, we’re scaling the program in year two to unlock moments that once felt out of reach.”
Dove Hot Seats: Grammy Edition
Designed for the fans who fuel the music industry, Dove Hot Seats: Grammy Edition will award three Grand Prize winners with tickets to the Grammy Awards, plus additional prizes.
- Dial the Hotline: Fans can call 1-855-DOVE-WBD (1-855-368-3923) starting Friday, January 9, at 12:01 a.m. ET. The hotline will be live for only 72 hours—a fun reference to Dove’s 72-hour freshness.
- Follow the Prompts and Leave a Message: Callers will hear a Y2K-inspired voice—featured in NOW That’s What I Call Hot!—that walks them through the rules. To enter, participants must leave a voicemail with their contact details and explain what makes them feel hot, not irritated. Each voicemail counts as one official entry.
- Winner Selection: Once the hotline closes on Monday, January 12, at 12:01 a.m. ET, three Grand Prize winners will be randomly selected to receive Grammy tickets for themselves and a guest. First- and Second-Prize winners will also be chosen. All winners will be contacted directly, with one prize awarded per person.
Dove Hot Seats is an ongoing Dove Deo initiative aimed at helping music lovers access the most in-demand concerts and festivals throughout the year. Built around the idea of letting your body move with confidence, the program is supported by Dove Deo products designed to keep up with every dance floor moment. Throughout 2026, Dove will continue unlocking major music experiences, offering more opportunities to win tickets and long-lasting deodorant.
Introduced in late 2024, the Dove Whole Body Deo range includes sprays, sticks, and creams that deliver long-lasting freshness from head to toe. The line is available nationwide at major mass, grocery, and drug retailers, with a suggested retail price of $12.99.
For more details, follow @Dove on social media or visit Dove.com.
The Grammy Awards will return to Los Angeles’ Crypto.com Arena on Sunday, February 1, 2026, airing live on CBS and Paramount+ from 8:00–11:30 p.m. ET / 5:00–8:30 p.m. PT.
The Grammy Awards Premiere Ceremony® will take place earlier that day at the Peacock Theater at 12:30 p.m. PT and will stream live on live.grammy.com and the Recording Academy’s YouTube channel.
Introduced in late 2024, the Dove Whole Body Deo range includes sprays, sticks, and creams that deliver long-lasting freshness from head to toe. The line is available nationwide at major mass, grocery, and drug retailers, with a suggested retail price of $12.99.
For more details, follow @Dove on social media or visit Dove.com.
The Grammy Awards will return to Los Angeles’ Crypto.com Arena on Sunday, February 1, 2026, airing live on CBS and Paramount+ from 8:00–11:30 p.m. ET / 5:00–8:30 p.m. PT.
The Grammy Awards Premiere Ceremony® will take place earlier that day at the Peacock Theater at 12:30 p.m. PT and will stream live on live.grammy.com and the Recording Academy’s YouTube channel.
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