Coffee Bean & Tea Leaf Unveils Fall 2026 Menu & Rewards
This fall, The Coffee Bean & Tea Leaf is giving guests more ways to enjoy the season with an upgraded Coffee Bean Rewards program, personalized challenges, and an exciting collection of fall beverages. Alongside the return of its popular Pumpkin favorites, the brand is introducing a new lineup featuring hojicha, a roasted Japanese green tea.
A Rewards Program Built Around Personal Choice
Beginning Aug. 5, loyalty members will receive early access to the brand’s Pumpkin beverages. Then, on Aug. 19, The Coffee Bean & Tea Leaf will launch an enhanced Coffee Bean Rewards program designed to provide members with greater flexibility, more redemption choices, and experiences tailored to their individual preferences.
Under the program’s new “Rewards Your Way” concept, members will earn five points for every dollar spent. They will also have access to an expanded selection of redemption options, increasing from four choices to more than eight. Rewards will include dollar-off savings, beverage size upgrades, complimentary drinks, and free food items.
Members can also take advantage of special promotions, opportunities to earn bonus points, and early access to limited-time seasonal menu offerings. New members will receive a complimentary beverage when they sign up.
The updated Coffee Bean Rewards program also introduces Challenges, a personalized feature that allows members to earn additional points and unlock rewards by completing activities suited to their interests. Challenges may encourage guests to sample a seasonal drink, explore a different menu category, or try something outside their usual order.
“This fall, we're giving guests more ways to find their flavor, whether that's discovering a new favorite beverage or enjoying a more personalized rewards experience,” said Dana Castaneda, Vice President, Head of Marketing Americas, The Coffee Bean & Tea Leaf.
“From indulging in Pumpkin classics to exploring Hojicha, we are offering more ways for our guests to enjoy their coffee and tea experience.”
Under the program’s new “Rewards Your Way” concept, members will earn five points for every dollar spent. They will also have access to an expanded selection of redemption options, increasing from four choices to more than eight. Rewards will include dollar-off savings, beverage size upgrades, complimentary drinks, and free food items.
Members can also take advantage of special promotions, opportunities to earn bonus points, and early access to limited-time seasonal menu offerings. New members will receive a complimentary beverage when they sign up.
The updated Coffee Bean Rewards program also introduces Challenges, a personalized feature that allows members to earn additional points and unlock rewards by completing activities suited to their interests. Challenges may encourage guests to sample a seasonal drink, explore a different menu category, or try something outside their usual order.
“This fall, we're giving guests more ways to find their flavor, whether that's discovering a new favorite beverage or enjoying a more personalized rewards experience,” said Dana Castaneda, Vice President, Head of Marketing Americas, The Coffee Bean & Tea Leaf.
“From indulging in Pumpkin classics to exploring Hojicha, we are offering more ways for our guests to enjoy their coffee and tea experience.”
Pumpkin Favorites Return for the Fall Season
The Coffee Bean & Tea Leaf is bringing back its much-loved Pumpkin beverages with rich flavors, creamy textures, and the warm seasonal notes customers associate with fall.
Available to loyalty members beginning Aug. 5, this year’s Pumpkin lineup includes:
Available to loyalty members beginning Aug. 5, this year’s Pumpkin lineup includes:
- Pumpkin Iced Latte with Cream Cap – Two shots of signature L.A. espresso are combined with Pumpkin syrup and French Deluxe™ vanilla powder to create a smooth and creamy drink accented by warm spices. The beverage is poured over pebble ice and finished with a decadent cream cap.
- Pumpkin Dry Iced Americano – Three shots of signature L.A. espresso are blended with Pumpkin syrup and French Deluxe™ vanilla powder, delivering a creamy flavor with subtle spice. A caramel swirl lines the cup before chilled half-and-half and pebble ice are added.
- Pumpkin Extreme Ice Blended® Drink – Espresso is blended with Pumpkin syrup and French Deluxe™ vanilla powder to create a cool, seasonal Ice Blended® beverage.
Meet Hojicha: A New Tea Experience
On Aug. 19, The Coffee Bean & Tea Leaf® will introduce guests to a new range of hojicha beverages. Made from low-roasted Japanese green tea, hojicha is recognized for its distinctive roasted, rich, and nutty flavor.
The new drinks pair hojicha’s naturally smooth roasted profile with creamy ingredients and seasonal flavors, offering an approachable option for guests interested in discovering a different type of tea. The beverages are also naturally lower in caffeine and include:
The new drinks pair hojicha’s naturally smooth roasted profile with creamy ingredients and seasonal flavors, offering an approachable option for guests interested in discovering a different type of tea. The beverages are also naturally lower in caffeine and include:
- Iced Pumpkin Hojicha Latte – Hojicha tea is hand-whisked with white chocolate powder, Pumpkin syrup, and milk for a creamy and well-balanced drink.
- Iced Hojicha Latte – Hojicha tea is combined with hand-whisked white chocolate powder and milk for a smooth, creamy beverage.
- Hojicha Ice Blended® Drink – Hojicha tea and white chocolate powder are blended with milk to create a refreshing seasonal drink.
The Pumpkin and hojicha beverages will be available through Nov. 3.
Ghost & Goblin Iced Lattes Add a Spooky Twist
The seasonal fun continues in September with the return of Ghost & Goblin Iced Lattes. Available from Sept. 16 through Oct. 31, these indulgent drinks combine a creamy, sweet latte base with white chocolate powder and cookie pieces. Each beverage is topped with a cookie cream cap and crumble for an extra-special Halloween treat.
Guests can choose between Ghost, made with espresso, and Goblin, prepared with matcha.
For additional details about Coffee Bean Rewards, seasonal promotions, and the fall menu, visit The Coffee Bean & Tea Leaf®.
Guests can choose between Ghost, made with espresso, and Goblin, prepared with matcha.
For additional details about Coffee Bean Rewards, seasonal promotions, and the fall menu, visit The Coffee Bean & Tea Leaf®.
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