Covia and MJV Partner to Restore Pollinator Habitats in 2025
Covia is excited to continue its collaboration with the Monarch Joint Venture (MJV) in 2025, following the achievements of their 2024 initiatives. Last year, the partnership provided 5,000 milkweed plugs to Covia employees, encouraging hands-on participation in biodiversity and conservation efforts. It also marked the start of transforming 12 acres at Covia’s Cleburne, Texas, location into a vibrant pollinator garden, designed to restore crucial habitat for monarch butterflies.
Together, Covia and MJV are dedicated to protecting the migratory monarch and other pollinator species through habitat creation, public education, and scientific outreach across the monarch’s range. This year’s joint projects include completing the Cleburne restoration work, launching another employee engagement program, and beginning a new pollinator habitat at Covia’s Roff, Oklahoma, plant. These efforts demonstrate Covia’s lasting commitment to biodiversity, sustainability, and community engagement—ensuring pollinators thrive for generations.
Inspiring Employee Action for Habitat Conservation
With MJV’s support, Covia will once again empower employees to take an active role in protecting pollinators. The 2025 initiative will distribute region-specific pollinator seed packets to team members across the company. Each custom blend is tailored to local environments to attract and support bees, butterflies, and other vital species, helping to strengthen ecosystems in the communities where Covia operates. This hands-on approach allows employees to make a direct impact by creating pollinator-friendly spaces at home.
Progress on the Cleburne Pollinator Habitat
For the Cleburne project, MJV has provided expert guidance from the earliest stages—covering habitat design, site preparation, plant selection, and dormant-season seeding plans. The 11.35-acre site is on track for planting this fall, with seeds stored onsite until the operations team begins the installation. This initiative underscores Covia’s dedication to environmental stewardship and enhancing local biodiversity.
Roff, Oklahoma, Takes the Lead in the Next Restoration Phase
The Roff facility will serve as the centerpiece for Covia’s next major pollinator restoration project, preparing approximately 20 acres for seeding before winter. Team members are conducting soil tests and site evaluations so MJV can create a custom native seed mix optimized for pollinators. The project may also compare two seeding techniques—broadcasting and no-till drilling—to assess long-term habitat success. Covia will oversee preparation and planting, while MJV provides seeds and technical expertise.
Additionally, the Roff team will join the Monarch Watch Tagging Program, a citizen science effort tracking monarch migration since 1992. During the fall migration, the team will capture, tag, and release monarchs while recording data such as tag number, date, sex, and location. The collected information will be submitted to Monarch Watch, contributing to ongoing research on the species’ extraordinary journey south.
Looking Forward
Through careful planning, strong partnerships, and expert-led restoration strategies, Covia and MJV are building sustainable habitats that will support pollinators and strengthen local ecosystems well into the future.
Together, Covia and MJV are dedicated to protecting the migratory monarch and other pollinator species through habitat creation, public education, and scientific outreach across the monarch’s range. This year’s joint projects include completing the Cleburne restoration work, launching another employee engagement program, and beginning a new pollinator habitat at Covia’s Roff, Oklahoma, plant. These efforts demonstrate Covia’s lasting commitment to biodiversity, sustainability, and community engagement—ensuring pollinators thrive for generations.
Inspiring Employee Action for Habitat Conservation
With MJV’s support, Covia will once again empower employees to take an active role in protecting pollinators. The 2025 initiative will distribute region-specific pollinator seed packets to team members across the company. Each custom blend is tailored to local environments to attract and support bees, butterflies, and other vital species, helping to strengthen ecosystems in the communities where Covia operates. This hands-on approach allows employees to make a direct impact by creating pollinator-friendly spaces at home.
Progress on the Cleburne Pollinator Habitat
For the Cleburne project, MJV has provided expert guidance from the earliest stages—covering habitat design, site preparation, plant selection, and dormant-season seeding plans. The 11.35-acre site is on track for planting this fall, with seeds stored onsite until the operations team begins the installation. This initiative underscores Covia’s dedication to environmental stewardship and enhancing local biodiversity.
Roff, Oklahoma, Takes the Lead in the Next Restoration Phase
The Roff facility will serve as the centerpiece for Covia’s next major pollinator restoration project, preparing approximately 20 acres for seeding before winter. Team members are conducting soil tests and site evaluations so MJV can create a custom native seed mix optimized for pollinators. The project may also compare two seeding techniques—broadcasting and no-till drilling—to assess long-term habitat success. Covia will oversee preparation and planting, while MJV provides seeds and technical expertise.
Additionally, the Roff team will join the Monarch Watch Tagging Program, a citizen science effort tracking monarch migration since 1992. During the fall migration, the team will capture, tag, and release monarchs while recording data such as tag number, date, sex, and location. The collected information will be submitted to Monarch Watch, contributing to ongoing research on the species’ extraordinary journey south.
Looking Forward
Through careful planning, strong partnerships, and expert-led restoration strategies, Covia and MJV are building sustainable habitats that will support pollinators and strengthen local ecosystems well into the future.
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