Daily CSR
Daily CSR

Daily CSR
Daily news about corporate social responsibility, ethics and sustainability

Risala Unveils Fragaby 1 & 2 Fragrances at Tones of Beauty 2026



07/02/2026


Risala Unveils Fragaby 1 & 2 Fragrances at Tones of Beauty 2026
At Tones of Beauty 2026, Risala is showcasing Fragaby 1 and Fragaby 2 as part of a dynamic fragrance portfolio that captures the transformation of contemporary perfumery influenced by digital trends, consumer communities, and modern urban lifestyles. The Fragaby range reflects the brand's dedication to developing impactful and relevant fragrances tailored to the preferences of today's fast-evolving market.

Fragaby 1 Eau de Parfum presents a crisp and aromatic citrus profile defined by freshness, precision, and clarity. The fragrance opens with an invigorating blend of lemon zest, basil, mint, and thyme, delivering an immediate burst of brightness and vitality. As it develops, the heart reveals a sophisticated combination of tea accords, rosemary, lavender, and delicate floral notes, adding elegance and complexity. The composition concludes with subtle layers of musk and leather, creating depth while preserving its clean and contemporary character. Fragaby 1 is crafted for individuals seeking a fragrance that embodies confidence, freshness, and understated sophistication for everyday use.

In contrast, Fragaby 2 Eau de Parfum explores a fruit-forward floral citrus composition with a warmer and more luminous personality. Its opening combines vibrant citrus and juicy fruit notes that create an inviting and energetic first impression. The fragrance then transitions into a soft floral heart, while the base of amber, musk, and earthy accords contributes warmth, richness, and sensuality. The resulting scent achieves a harmonious balance between freshness and softness, making it a versatile choice for both casual and social occasions.

Together, Fragaby 1 and Fragaby 2 showcase Risala's interpretation of duality within the realm of modern fresh fragrances. One offers a structured, aromatic expression, while the other delivers a radiant and comforting experience, both united by a vibrant citrus character designed to complement contemporary lifestyles.

Commenting on the brand's participation at Tones of Beauty 2026, Muhammad Zafar, General Manager of Sales at Risala, stated: "The Fragaby collection represents the evolving direction of modern perfumery, where community engagement, digital culture, and everyday wearability increasingly influence how fragrances are conceived and experienced. Through Fragaby 1 and Fragaby 2, we are introducing two unique interpretations of citrus-inspired energy that reflect different moods while sharing a common foundation of relevance, clarity, and connection with today's consumers."

At Tones of Beauty 2026, Risala presents Fragaby as a reflection of its forward-looking fragrance philosophy, combining high-performance citrus compositions with cultural relevance to create scents that are contemporary, versatile, and closely aligned with the pace of modern urban living.

If you'd like, I can also make it more suitable for a press release, news article, or SEO-optimized publication format.