Jardins d'Arménie Showcases Armenian Heritage at Monte-Carlo TV Festival
Jardins d'Arménie – Royal Brandy, the signature label of the Pogossian Luxury Brand House, took part in the 2026 Monte-Carlo Television Festival as a Crystal Partner, showcasing Armenia's rich heritage, artisanal expertise, and cultural legacy at one of Monaco's most celebrated international events.
This collaboration represents another milestone in the brand's expanding footprint in Monaco and underscores its dedication to fostering strong relationships within the global cultural, luxury, and hospitality communities.
"Monaco has always served as a meeting point for culture, innovation, and diverse international viewpoints. Participating in the Monte-Carlo Television Festival aligns naturally with the principles that define Jardins d'Arménie. The event offers an exceptional opportunity to promote storytelling and cultural dialogue while introducing Armenia's traditions to a global audience and reinforcing our presence in Monaco," said Armen Pogossian, owner of Pogossian Luxury Brand House.
During the festival, Armen Pogossian met with members of the media, business partners, and invited attendees, encouraging conversations centered on culture, creativity, and the heritage of a brand built on authenticity, craftsmanship, and respect for tradition.
Widely regarded as one of the premier television industry events worldwide, the Monte-Carlo Television Festival has spent more than six decades bringing together distinguished actors, producers, broadcasters, creators, and entertainment executives in Monaco. The event attracts leading studios, television networks, streaming platforms, and internationally acclaimed talent competing for the prestigious Golden Nymph Awards.
Joining the festivities was celebrated chess grandmaster Levon Aronian, who serves as a brand ambassador for Jardins d'Arménie. Renowned for his achievements on the global chess stage, Aronian reflects the brand's core values of excellence, discipline, and intellectual pursuit.
"It was a pleasure to attend the Festival among so many accomplished individuals. Armenian brandy and chess have long been symbols of our nation's identity, so it is rewarding to see these two elements connected through Jardins d'Arménie. What stood out most was watching international guests experience something truly distinctive and unlike what they typically encounter," Aronian remarked.
The festival also hosted a range of internationally recognized entertainment figures and industry professionals, including Jeffrey Dean Morgan, Ester Expósito, Kevin McKidd, David Morrissey, Lauren Cohan, David Boreanaz, and Kristin Scott Thomas, as well as acclaimed cinematographer Barry Markowitz.
The partnership with the Monte-Carlo Television Festival coincided with Jardins d'Arménie's ongoing expansion in Monaco through its collaboration with GCM (Grands Chais Monégasques), where the brand is now available. This development highlights the House's long-term vision of cultivating relationships with collectors, enthusiasts, and hospitality professionals who value authenticity, heritage, and exceptional craftsmanship.
This collaboration represents another milestone in the brand's expanding footprint in Monaco and underscores its dedication to fostering strong relationships within the global cultural, luxury, and hospitality communities.
"Monaco has always served as a meeting point for culture, innovation, and diverse international viewpoints. Participating in the Monte-Carlo Television Festival aligns naturally with the principles that define Jardins d'Arménie. The event offers an exceptional opportunity to promote storytelling and cultural dialogue while introducing Armenia's traditions to a global audience and reinforcing our presence in Monaco," said Armen Pogossian, owner of Pogossian Luxury Brand House.
During the festival, Armen Pogossian met with members of the media, business partners, and invited attendees, encouraging conversations centered on culture, creativity, and the heritage of a brand built on authenticity, craftsmanship, and respect for tradition.
Widely regarded as one of the premier television industry events worldwide, the Monte-Carlo Television Festival has spent more than six decades bringing together distinguished actors, producers, broadcasters, creators, and entertainment executives in Monaco. The event attracts leading studios, television networks, streaming platforms, and internationally acclaimed talent competing for the prestigious Golden Nymph Awards.
Joining the festivities was celebrated chess grandmaster Levon Aronian, who serves as a brand ambassador for Jardins d'Arménie. Renowned for his achievements on the global chess stage, Aronian reflects the brand's core values of excellence, discipline, and intellectual pursuit.
"It was a pleasure to attend the Festival among so many accomplished individuals. Armenian brandy and chess have long been symbols of our nation's identity, so it is rewarding to see these two elements connected through Jardins d'Arménie. What stood out most was watching international guests experience something truly distinctive and unlike what they typically encounter," Aronian remarked.
The festival also hosted a range of internationally recognized entertainment figures and industry professionals, including Jeffrey Dean Morgan, Ester Expósito, Kevin McKidd, David Morrissey, Lauren Cohan, David Boreanaz, and Kristin Scott Thomas, as well as acclaimed cinematographer Barry Markowitz.
The partnership with the Monte-Carlo Television Festival coincided with Jardins d'Arménie's ongoing expansion in Monaco through its collaboration with GCM (Grands Chais Monégasques), where the brand is now available. This development highlights the House's long-term vision of cultivating relationships with collectors, enthusiasts, and hospitality professionals who value authenticity, heritage, and exceptional craftsmanship.
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