aytm Sponsors AI Hackathon 2026 at Cal Poly Pomona
aytm (Ask Your Target Market), an AI-driven insights platform that helps leading global enterprises turn questions into meaningful understanding, has announced its sponsorship of the AI Adventure Hackathon 2026 at Cal Poly Pomona’s College of Business Administration.
Organized by the Mitchell C. Hill Center for Digital Innovation, the hackathon invites students from diverse academic backgrounds to tackle real-world challenges using AI. As a Sponsored Problem Challenge partner, aytm will provide participants with a genuine consumer research brief—mirroring the types of problems its enterprise clients address daily. The competition runs from March 20 to April 16 and will culminate in finalist presentations at CPP’s AI Fair.
“Consumer insights has always depended on asking the right questions to the right people. What’s evolving is the pace, the scale, and the level of impact. We want students to engage with these changes directly—not as a theoretical exercise, but as a real-world challenge faced by actual clients,” said Lev Mazin, CEO and co-founder, aytm.
This sponsorship underscores aytm’s dedication to nurturing future leaders in consumer insights. As AI continues to transform how research is planned, executed, and analyzed, the industry must equip emerging professionals with practical, hands-on experience using these advanced tools. By exposing students to real platform capabilities and authentic research scenarios early on, aytm is helping build a talent pipeline that appreciates both the potential and discipline required in modern consumer insights.
“aytm’s support of the CPP AI in Business Hackathon represents exactly the kind of forward-thinking investment our field needs. The students involved didn’t just study AI-powered market research—they actively created solutions, validated them, and produced insights robust enough to inform real product launch decisions. This is what learning by doing looks like in the AI era. We’re thankful to aytm for supporting and believing in this next generation of researchers,” said Cal Poly Pomona AI in Business Hackathon Organizing Committee.
Organized by the Mitchell C. Hill Center for Digital Innovation, the hackathon invites students from diverse academic backgrounds to tackle real-world challenges using AI. As a Sponsored Problem Challenge partner, aytm will provide participants with a genuine consumer research brief—mirroring the types of problems its enterprise clients address daily. The competition runs from March 20 to April 16 and will culminate in finalist presentations at CPP’s AI Fair.
“Consumer insights has always depended on asking the right questions to the right people. What’s evolving is the pace, the scale, and the level of impact. We want students to engage with these changes directly—not as a theoretical exercise, but as a real-world challenge faced by actual clients,” said Lev Mazin, CEO and co-founder, aytm.
This sponsorship underscores aytm’s dedication to nurturing future leaders in consumer insights. As AI continues to transform how research is planned, executed, and analyzed, the industry must equip emerging professionals with practical, hands-on experience using these advanced tools. By exposing students to real platform capabilities and authentic research scenarios early on, aytm is helping build a talent pipeline that appreciates both the potential and discipline required in modern consumer insights.
“aytm’s support of the CPP AI in Business Hackathon represents exactly the kind of forward-thinking investment our field needs. The students involved didn’t just study AI-powered market research—they actively created solutions, validated them, and produced insights robust enough to inform real product launch decisions. This is what learning by doing looks like in the AI era. We’re thankful to aytm for supporting and believing in this next generation of researchers,” said Cal Poly Pomona AI in Business Hackathon Organizing Committee.
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