Daily CSR
Daily CSR

Daily CSR
Daily news about corporate social responsibility, ethics and sustainability

Dentsu International receives Bronze Award for Global Good Company for 2022



10/25/2022

Dentsu International is the only marketing services company to have received the award in 2022.


Dentsu Group Inc. announced today that Dentsu International received the Bronze Award for Global Good Company of the Year 2022 at a ceremony held recently in London, UK. The company was recognized for driving its expansive Social Impact strategy across 145 countries, and it was the only marketing and advertising services company to receive an award.

The independent Global Good Awards were founded in 2015 (previously as the National CSR Awards) to recognize businesses, NGOs, charities, and social enterprises of all sizes from around the world that are driving social and environmental change.

The Company of the Year award recognizes purpose-driven, responsible businesses that have credible, results-driven sustainability commitments that align with their core business function. The award recognises responsible businesses that have developed multiple aspects of their sustainability initiatives, and it is given to those who can demonstrate both the breadth and depth of their activities and impacts across all ESG fields. Judges look for evidence of impacts and outcomes, not just metrics, as well as a clear and compelling narrative relating to the business's purpose and long-term goals.

Dentsu launched its 2030 Sustainability Strategy* in 2021, the result of extensive stakeholder engagement and an understanding of material issues as a group and an industry. Climate action, sustainable consumption, diversity and inclusion, responsible media, and trust remain priority focus areas.

“As one of the world’s largest digital media and communications companies we recognize our role in shaping human and societal behavior and our potential to accelerate the transition to a more sustainable and inclusive way of living. We’ve made this central to our core business and growth strategy ensuring that our global workforce becomes a collective force for good, driving change through the work we do every day,” said Anna Lungley, Dentsu international’s Chief Sustainability Officer.

“Whether it’s creating a global campaign to eradicate malaria, setting a world leading net zero target, or helping our clients understand the impact that their advertising has on their own carbon footprints, we’re pushing the boundaries of what it means to be a modern, responsible global business. Receiving this independent accolade is extremely gratifying for us as a team, but it is also a reminder that there is so much more we can achieve together.”

The Global Good Awards organizers provided this feedback about dentsu’s submission:

“Since 2019, Dentsu international has transformed its sustainability strategy and ambitions to an industry leading strategy driving culture change, business transformation, client and employee engagement across Dentsu’s 145 countries, 45,000 employees, clients and stakeholders. It embeds social impact as a business and growth strategy for the long term, underpinning the company’s people, clients and creative transformation. In February 2021, with a new vision and a fresh visual identity, the 2030 social impact strategy was rolled out to Fentsu people and clients, articulating how Dentsu uses its collective passion, talent and capability to generate shared value globally.”