Whirlpool Named Top Innovative Home Appliance Brand in Fortune 2025
For the third consecutive year, Fortune has recognized Whirlpool Corporation among its “America’s Most Innovative Companies 2025,” celebrating the company’s ongoing leadership in developing home appliance solutions that enhance daily life. This esteemed roster spotlights organizations excelling in product design, operational improvements, and fostering an innovation-driven culture.
Roberto Campos, Executive Vice President of Whirlpool Corporation’s Global Product Organization and Strategic Sourcing, remarked, “We’re honored to be named once again to Fortune’s Most Innovative Companies list. For over a century, Whirlpool has led the way in appliance innovation, continually finding fresh ways to simplify and enrich cooking, cleaning, and caring for our loved ones.”
Whirlpool’s commitment to breakthrough technologies is evident in its latest offerings. The JennAir Induction Downdraft Cooktop, newly introduced to North America, captures steam and odors five times faster than they rise, maintaining a fresh kitchen environment—all without the need for bulky overhead hoods, freeing up design possibilities for even floating islands.
The Maytag PetPro Front Load Laundry System—now available in both front- and top-load models—features a Pet Pro Option on any wash cycle that delivers extra water, a specialized filter, and an intense rinse to effectively remove pet hair. Its matching dryer configuration uses the Pet Pro setting to trap and extract pet hair directly into the lint filter.
Additional recent innovations include the KitchenAid Smart Double Wall Oven with Assisted Cook Cycles, InSinkErator’s MultiGrind Technology, the Spin&Load Dishwasher Rack, and more.
Fortune’s ranking methodology blends survey responses—from 40,000 U.S. employees and 2,500 industry experts—on product, process, and cultural innovation with patent analytics via the Patent Asset Index, all reviewed by Fortune’s advisory board. From thousands of contenders, only 300 make the final list.
Roberto Campos, Executive Vice President of Whirlpool Corporation’s Global Product Organization and Strategic Sourcing, remarked, “We’re honored to be named once again to Fortune’s Most Innovative Companies list. For over a century, Whirlpool has led the way in appliance innovation, continually finding fresh ways to simplify and enrich cooking, cleaning, and caring for our loved ones.”
Whirlpool’s commitment to breakthrough technologies is evident in its latest offerings. The JennAir Induction Downdraft Cooktop, newly introduced to North America, captures steam and odors five times faster than they rise, maintaining a fresh kitchen environment—all without the need for bulky overhead hoods, freeing up design possibilities for even floating islands.
The Maytag PetPro Front Load Laundry System—now available in both front- and top-load models—features a Pet Pro Option on any wash cycle that delivers extra water, a specialized filter, and an intense rinse to effectively remove pet hair. Its matching dryer configuration uses the Pet Pro setting to trap and extract pet hair directly into the lint filter.
Additional recent innovations include the KitchenAid Smart Double Wall Oven with Assisted Cook Cycles, InSinkErator’s MultiGrind Technology, the Spin&Load Dishwasher Rack, and more.
Fortune’s ranking methodology blends survey responses—from 40,000 U.S. employees and 2,500 industry experts—on product, process, and cultural innovation with patent analytics via the Patent Asset Index, all reviewed by Fortune’s advisory board. From thousands of contenders, only 300 make the final list.
Companies