New Holland Marks 50 Years in Brazil with Charity Auction and Sustainability Drive
To mark five decades of operations in Brazil, New Holland, a brand under CNH, organized a charity auction highlighted by a specially customized tractor. The event generated close to BRL 400,000 in total, with the tractor—the auction’s centerpiece—sold by Abraforte (the Brazilian Association of New Holland Dealers) for BRL 345,000.
All proceeds from the auction will be donated to Pequeno Príncipe Hospital in Curitiba, Brazil. The hospital is the largest pediatric healthcare facility in the country and a reference center in Latin America for medium- and high-complexity treatments for children and adolescents.
Beyond the auction, New Holland implemented several social and environmental actions throughout the year. One major initiative, carried out in collaboration with its dealer network, involved the planting of approximately 50,000 native tree saplings across different regions of Brazil, reinforcing efforts toward environmental conservation and sustainability.
As a global pioneer in alternative fuel solutions, New Holland remains focused on building a more sustainable future. With over 50 dealership groups nationwide, each group contributed by planting 1,000 native seedlings suited to their local ecosystems. The Curitiba manufacturing facility also took part by distributing an additional 1,000 seedlings to its employees, further expanding the impact of the initiative.
All proceeds from the auction will be donated to Pequeno Príncipe Hospital in Curitiba, Brazil. The hospital is the largest pediatric healthcare facility in the country and a reference center in Latin America for medium- and high-complexity treatments for children and adolescents.
Beyond the auction, New Holland implemented several social and environmental actions throughout the year. One major initiative, carried out in collaboration with its dealer network, involved the planting of approximately 50,000 native tree saplings across different regions of Brazil, reinforcing efforts toward environmental conservation and sustainability.
As a global pioneer in alternative fuel solutions, New Holland remains focused on building a more sustainable future. With over 50 dealership groups nationwide, each group contributed by planting 1,000 native seedlings suited to their local ecosystems. The Curitiba manufacturing facility also took part by distributing an additional 1,000 seedlings to its employees, further expanding the impact of the initiative.
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