Daily CSR
Daily CSR

Daily CSR
Daily news about corporate social responsibility, ethics and sustainability

Unlocking Sustainable Computing: Moro Hub Partners with SAP for Eco-Friendly Cloud Services in UAE


Unlocking Sustainable Computing: Moro Hub Partners with SAP for Eco-Friendly Cloud Services in UAE
Data centers, significant consumers of electricity, contribute around 1% to global electricity usage and 3-4% to global greenhouse gas emissions. By 2025, this sector anticipates a 50% increase in its electricity consumption, mainly sourced from non-renewable sources like coal and natural gas.
One exemplary case in sustainable digital transformation is Moro Hub, a branch of Digital DEWA, Dubai's electricity and water authority. Moro Hub operates entirely on renewable energy, aligning with Dubai's goal of achieving net-zero carbon emissions by 2050. Situated within the Mohammed bin Rashid Al Maktoum Solar Park, Moro Hub is powered by the world's largest single-site solar park, boasting two Guinness World Records for its solar power tower and thermal energy storage plant.
Marwan Bin Haidar, Vice Chairman and Group CEO of Digital DEWA, emphasized the significance of addressing sustainability in data centers due to their substantial greenhouse gas emissions. Discussions during COP28 in Dubai highlighted the necessity of integrating Moro Hub's data center within the solar park to mitigate environmental impact. The center is gearing up for increased productivity demands, particularly with the rising utilization of AI, as evidenced by recent research indicating that 77% of businesses are either using or considering AI implementation.
“AI technologies require vast computational power and storage space. The power needed to run AI workloads is huge,” said Mohammed Bin Sulaiman, Chief Executive Officer of Moro Hub. “We asked ourselves, why not have a solar powered data center that provides green data center services to our customers in the public and private sectors.”
Entering a New Era of Computing
Excitement and curiosity about the potential of AI to enhance business operations are driving many customers to explore its possibilities. While the market is still in the evaluation phase, some companies have already identified practical applications that yield tangible business benefits.
However, implementing AI solutions necessitates specialized data center facilities equipped with high-density racks capable of significantly boosting computing power per square foot or rack.
Leading the way in this new computational frontier is Moro Hub. Designed to accommodate high-density racks for AI workloads, Moro Hub exemplifies innovation in this domain. Its partnership with Digital Dubai Authority further underscores Dubai's position as a global leader in digital transformation.
At a pivotal moment, Moro Hub announced a prospective partnership to introduce SAP’s public cloud services to its eco-friendly data center. This collaboration enables organizations in the UAE, both public and private, to reduce their ecological footprint by leveraging SAP’s environmentally conscious solutions hosted by Moro Hub. This initiative aligns with the vision of HH Sheikh Mohammed bin Rashid Al Maktoum to promote sustainable computing technologies in the UAE.
Sergio Maccotta, Senior Vice President of SAP Middle East and Africa – South, emphasized that this collaboration will empower organizations across the country to enhance their operations with SAP’s environmentally friendly solutions.
This announcement coincides with a landmark agreement reached at COP28, signaling the global commitment to accelerating climate action. The agreement establishes the world’s first ‘global stocktake,’ which will occur every five years, offering countries and stakeholders an opportunity to assess progress and strengthen climate policies.
Now, more than ever, SAP, DEWA, and Moro Hub are poised to focus on sustainability, enabling regional companies to improve efficiency, enhance operations, and explore new opportunities through innovative business models.