Daily CSR
Daily CSR

Daily CSR
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Subway Becomes Part Of ‘Responsible Tuna Fishing’ Drive



12/30/2016

Subway’s partnership talks about its “commitment to responsible sourcing”.


Dailycsr.com – 28 December 2016 – The “largest fast food company” of the world, Subway has signed up with the “global organisation” that is responsible for promoting “responsible tuna fishing”.
 
In fact, Subway in its over “44,000 outlets”, situated in hundred twelve countries, is already using “only skipjack tuna” for making its “seafood sandwiches”. Out of the fifteen species of tuna, skipjack turns out to be the “least threatened”, whereby Subway assures that the chain obtains its skipjack supplies from “fisheries” that contain “large healthy stocks”.
 
In the year of 2015, the image of Subway took a beating as its “advertising spokesman” was sentenced to jail, whereby the company reply promptly by severing “all ties with him”. However, ever since, Subway worked towards regaining its positive image, while it has managed to improve its “reputation further” as it became the “40th member of the International Pole & Line Foundation”, the latter organisation being an NGO that is present in London, the Maldives, North America, Indonesia and South Africa.
 
Subway has been “proud to serve only skipjack tuna”, as the company made an announcement by adding:
“Our partnership with [the foundation] reiterates our commitment to responsible sourcing.”
 
The Corporate Social Responsibility Director at Subway, Elizabeth Stewart, stated:
“We are committed to reducing our environmental footprint and creating a positive influence in the communities we work with.
“Joining the International Pole & Line Foundation helps to contribute to this cause by supporting our customer promise to supply high-quality food that is also environmentally and socially responsibly sourced, in this case tuna – one of the world’s favourite seafood products.
“We believe that using good, environmentally sound business practices helps increase our franchisees’ profitability, they improve our customers’ dining experiences and they also help protect the planet.”
 
While, the Managing Director of the foundation, Martine Purves, added:
“It is fantastic to have such a big player in the international market on board with our work.”
 
Moreover, Brian Collett writes:
“Subway’s latest project is working with various organisations, including the Marine Stewardship Council, a non-profit body aimed at protecting seafood supplies, to establish effective ways for businesses to switch to using sustainable tuna”.    
 
 
 
References:
http://www.ethicalperformance.com/





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