Griffith Foods, a global leader in food innovation with more than a century of experience, will take part in the 30th UN Climate Change Conference (COP30) in Belém, Brazil. At the event, the company will advocate for united action to reshape global food systems and highlight its commitment to driving industry transformation through initiatives rooted in sustainability, innovation, and social inclusion.
As part of this mission, Griffith Foods has partnered with PepsiCo and a shared sourcing collaborator to introduce OURO—a groundbreaking program launched in Goiás, within Brazil’s Cerrado region. The initiative aims to support farmers in adopting regenerative agriculture by providing both financial assistance and technical guidance. OURO’s long-term strategy emphasizes soil recovery, offering incentives based on regenerative practice adoption and reductions in greenhouse gas emissions.
Techniques such as cover cropping, composting, and the use of biological inputs are central to the project, helping revive soil health, boost climate resilience, and reduce reliance on synthetic materials. This work is being carried out in one of Brazil’s most important farming regions, responsible for nearly 60% of the nation’s soybean and corn output.
The initiative’s shared objective is to restore ecosystems, improve economic returns for farmers, and build climate resilience across two of the region’s most vital crops. Through this collaboration, Griffith Foods advances its purpose of “Blending Care and Creativity to Nourish the World” by creating science-backed, regenerative solutions alongside its partners.
“For Griffith Foods, this partnership reflects our commitment to nourishing the world and reimagining the food system,” said Nicholas Costa, Regional Sustainability Director for Central and South America. “Guided by our 2030 Aspirations, we’re moving from minimizing harm to embracing a regenerative approach—one that rebuilds soil health, empowers communities, and demonstrates the positive impact businesses can make.”
A key component of the OURO program is its dual “Payment for Practices” and “Payment for Outcomes” model. This approach rewards farmers not only for implementing regenerative techniques—such as cover crops, composting, and biological inputs—but also for achieving verifiable emissions reductions.
“This initiative addresses one of the biggest obstacles to regenerative agriculture: the financial uncertainty farmers face when changing their methods,” said Thais Souza, Global Procurement Manager – ESG at PepsiCo Brazil. “By offering direct financial incentives, we’re helping drive behavioral change that enhances soil fertility, cuts greenhouse gas emissions, and supports long-term climate resilience.”
Costa also noted that OURO complements Griffith Foods’ broader 2030 Aspirations, an ambitious global roadmap focused on sustainable nourishment. The plan centers on three pillars: building resilient food system networks, creating nutritious and sustainable product portfolios, and opening new market opportunities for underserved communities.
Across its regenerative agriculture programs worldwide, Griffith Foods has nearly 30,000 acres (around 12,000 hectares) in transition in countries including Canada, Colombia, the United Kingdom, and Thailand. These efforts promote ecosystem restoration and support rural communities through partnerships with local producers, suppliers, and global organizations. Alongside this, the company continues to advance nutrition and innovation, with 56% of its global product portfolio aligned with external nutrition benchmarks and value chain initiatives progressing across Latin America, Asia, and Africa.
For Griffith Foods, sustainability and innovation are essential to reshaping global food systems. The company remains committed to expanding collaborative projects that promote shared value, environmental regeneration, and community well-being—continuing to fulfill its purpose of Blending Care and Creativity to Nourish the World.
As part of this mission, Griffith Foods has partnered with PepsiCo and a shared sourcing collaborator to introduce OURO—a groundbreaking program launched in Goiás, within Brazil’s Cerrado region. The initiative aims to support farmers in adopting regenerative agriculture by providing both financial assistance and technical guidance. OURO’s long-term strategy emphasizes soil recovery, offering incentives based on regenerative practice adoption and reductions in greenhouse gas emissions.
Techniques such as cover cropping, composting, and the use of biological inputs are central to the project, helping revive soil health, boost climate resilience, and reduce reliance on synthetic materials. This work is being carried out in one of Brazil’s most important farming regions, responsible for nearly 60% of the nation’s soybean and corn output.
The initiative’s shared objective is to restore ecosystems, improve economic returns for farmers, and build climate resilience across two of the region’s most vital crops. Through this collaboration, Griffith Foods advances its purpose of “Blending Care and Creativity to Nourish the World” by creating science-backed, regenerative solutions alongside its partners.
“For Griffith Foods, this partnership reflects our commitment to nourishing the world and reimagining the food system,” said Nicholas Costa, Regional Sustainability Director for Central and South America. “Guided by our 2030 Aspirations, we’re moving from minimizing harm to embracing a regenerative approach—one that rebuilds soil health, empowers communities, and demonstrates the positive impact businesses can make.”
A key component of the OURO program is its dual “Payment for Practices” and “Payment for Outcomes” model. This approach rewards farmers not only for implementing regenerative techniques—such as cover crops, composting, and biological inputs—but also for achieving verifiable emissions reductions.
“This initiative addresses one of the biggest obstacles to regenerative agriculture: the financial uncertainty farmers face when changing their methods,” said Thais Souza, Global Procurement Manager – ESG at PepsiCo Brazil. “By offering direct financial incentives, we’re helping drive behavioral change that enhances soil fertility, cuts greenhouse gas emissions, and supports long-term climate resilience.”
Costa also noted that OURO complements Griffith Foods’ broader 2030 Aspirations, an ambitious global roadmap focused on sustainable nourishment. The plan centers on three pillars: building resilient food system networks, creating nutritious and sustainable product portfolios, and opening new market opportunities for underserved communities.
Across its regenerative agriculture programs worldwide, Griffith Foods has nearly 30,000 acres (around 12,000 hectares) in transition in countries including Canada, Colombia, the United Kingdom, and Thailand. These efforts promote ecosystem restoration and support rural communities through partnerships with local producers, suppliers, and global organizations. Alongside this, the company continues to advance nutrition and innovation, with 56% of its global product portfolio aligned with external nutrition benchmarks and value chain initiatives progressing across Latin America, Asia, and Africa.
For Griffith Foods, sustainability and innovation are essential to reshaping global food systems. The company remains committed to expanding collaborative projects that promote shared value, environmental regeneration, and community well-being—continuing to fulfill its purpose of Blending Care and Creativity to Nourish the World.