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Daily CSR
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General Mills Becomes A Part Of ‘10x20x30’ Initiative


“10x20x30” initiative, in a ground-breaking a manner, is uprooting loss of food as well as wastage from the supply chain.

Dailycsr.com – 29 September 2020 – On September 25, 2020, General Mill partnered with “Ahold Delhaize and Carrefour” for the “10x20x30” initiative which in a ground-breaking a manner uprooting loss of food as well as wastage from the supply chain. The said initiative is being led by over “ten of the world’s biggest food retailers and providers”. Each one of them have made a commitment of engaging a minimum of twenty suppliers from their supply chain to reduce by 50% “food loss and waste by 2030”, whereby General Mill is among the “major suppliers for consumer packaged goods” of Carrefour as well as Ahold Delhaize.
Likewise, General Mill has a target of 50% reduction of food waste in its operation besides measuring and publishing the company’s “food loss and waste inventories” and coming up with “actionable strategies” addressing waste reduction commitment. In the words of the executive director at General Mills Foundation, Nicola Dixon:
“When less of the world’s food gets wasted, everybody wins. This is true from a social, economic and environmental point of view. We are inspired by the level of cross-sector collaboration seen in the 10x20x30 initiative, and know that by aligning  goals, actions and resources in the food system, we can achieve the goal of halving food waste by 2030, and ensuring that more good food goes to nourish those in need.”
Here are some of the other companies who pledged to support 10x20x30: “AEON, Ahold Delhaize, Carrefour, IKEA Food, Kroger, METRO AG, Migros (Turkey), Pick n Pay, The Savola Group, Sodexo, Tesco, and Walmart”.
While, the president as well as the chief executive officer of World Resources Institute, Dr. Andrew Steer, said:
“Reducing the more than 1 billion tons of food that’s lost or wasted each year would bring big social, environmental and economic benefits – but bringing these benefits to scale requires action across the entire supply chain. I’m encouraged to see so many leading food retailers and suppliers like General Mills committing to bold action. It’s exactly what the world needs to achieve the target of 50% reduction by 2030.”