3BL’s 2026 Roadmap: Smarter Analytics, AI, and Content Distribution

All year long, one message has been consistent: 2025 was challenging—especially for professionals in communications.

Shifting policies sent shockwaves through corporate impact efforts. Organizations weren’t simply adjusting; they were racing to keep up.

3BL paid attention, took action, and built solutions.

Over the past year, we introduced powerful new capabilities created for this exact environment—disclosure scoring to measure transparency, AVE and Yield metrics to demonstrate ROI, LLM interaction tools, and much more.

Now, our focus turns to 2026. Here’s a look at what’s coming next from 3BL:

• Advanced Analytics

Richer performance insights, along with sharper views into competitive trends and benchmarks.

• Custom GPTs

Purpose-built AI tools that help sharpen your content and interpret performance data more efficiently.

• Custom Distribution

More flexibility and precision in where your content is published, allowing you to reach specific outlets and audiences.

• New Editor Experience

A cleaner, more intuitive editor designed to simplify content creation and publishing.

• Content Library

A centralized space to store, manage, and repurpose all your content assets with ease. And this is only the start. These enhancements mark the beginning of what we’re developing to help you confidently move forward into what’s next.