Sierra Ryan: Division I Athlete & AI Entrepreneur Empowered by SAVS and GoDaddy

At first glance, Sierra Ryan might seem like any Division I lacrosse player juggling practices, classes, and competitions. Yet off the field, she’s a self-taught coder and the founder of two AI-driven startups. It’s this combination of determination and curiosity that led her to join the Student-Athlete Venture Studio (SAVS) at Arizona State University (ASU), a distinctive program in partnership with GoDaddy Empower. SAVS equips collegiate athletes with the tools to become entrepreneurs while navigating the complexities of name, image, and likeness (NIL) opportunities.

Through the program, Sierra is honing her ability to build her personal brand and entrepreneurial path with GoDaddy Airo. Leveraging AI-powered tools, GoDaddy Airo enables her to share her story, take control of her digital presence, and strategically plan for her future.

The collaboration between GoDaddy Empower and ASU is crafted to provide student-athletes like Sierra with the resources to thrive in today’s NIL landscape. The focus extends beyond endorsements—it's about empowering athletes to become entrepreneurs.