In May, Bacardi Global Travel Retail (GTR) unveiled a vibrant pop-up experience at Miami International Airport (MIA) to showcase Patrón Cristalino, the brand’s latest ultra-premium offering. The month-long event highlighted the crystal-clear, oak-aged tequila while also demonstrating Bacardi’s dedication to environmental sustainability by reusing core elements from previous Patrón displays at the airport. To minimize waste, the brand refreshed and repurposed its iconic agave-inspired lattice bar, marking its third consecutive appearance at MIA.
Bacardi Showcases Patrón Cristalino in Sustainable Pop-Up at Miami Airport
07/08/2025
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