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How Sesame Street Transforms Education and Social Norms Globally

How Sesame Street Transforms Education and Social Norms Globally

01/09/2025 | Companies

In 1969, Joan Ganz Cooney launched the children’s educational television program Sesame Street, emphasizing that the issue wasn’t whether children were learning from media, but rather what they were learning. Fifty years later, Sesame Workshop, the nonprofit organization behind the show, operates...

Afghan education, Baghch-e-Simsim, children's media, early education, educational television, girls' empowerment, global impact, media influence, Muppets, preschool curriculum, role models, Sesame Street, Sesame Workshop, Sherrie Westin, social norms

PNC’s Grow Up Great project resonates with children

PNC’s Grow Up Great project resonates with children

12/30/2022 | Companies

“Here she comes, beaming with pride and something to say…” These words which are in the beginning of the theme song of the animated series Alma's Way, resonates with children, especially Latino children who may have not seen themselves represented on television. The series, produced by Fred...

Alma's Way, animated series, bilingual, children, cultures, diversity, early education, Fred Rogers Productions, FRP, Latino children, meaningful impact, on screen characters, philanthropic, PNC Daniel Tiger's Neighborhood, PNC Foundation, positive representation, represented, television

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