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Creative Design Leader Blending Interior, Branding & Visual Strategy - GoDaddy Studio



07/29/2025


Creative Design Leader Blending Interior, Branding & Visual Strategy - GoDaddy Studio
Tell us a little bit about yourself and your career journey, to date.
I come from an interior design background and have always been driven by creativity. From the beginning of my career, I was passionate about shaping spaces that feel beautiful and intentional. My work started in interior design, taking me across diverse environments—from event venues and office spaces to homes and boutique hotels—spanning Cape Town, other parts of the UK, and even a luxurious property in Mauritius.

Over time, my creative interests expanded naturally into the realm of visual and brand design. I found myself increasingly drawn to curating visuals and building brand identities, which eventually led me to join Over (now GoDaddy Studio) in 2016. Initially, I worked on a contract basis, and in 2017, I transitioned to a full-time role.

During my four years at Over, I embraced several creative roles. I began as a Content Curator and later took on responsibilities as Interior & Operations Lead—where I had the chance to transform our plain two-story office into a lively and inviting space. Eventually, I discovered my true passion as a Design Curator. When GoDaddy acquired Over in 2020, my role evolved to Senior Design Curator, and today I proudly serve as Lead Design Curator.

In my current role, I focus on everything from collaborating with artists to develop distinctive graphic, font, and video assets for GoDaddy Studio to creating scalable design systems and exploring ways to enhance the user experience. My journey so far has allowed me to channel my creativity across a range of mediums while working with incredibly talented people—and I feel genuinely grateful for that.
 
How do you balance creative vision with audience needs and business goals?
Finding harmony between creativity, audience needs, and business objectives is an art in itself. For me, it's about merging aesthetics with intention. As a Lead Design Curator, I rely on years of experience, an intuitive understanding of our users, and awareness of visual trends to produce work that is not only beautiful but also functional.

Empathy plays a central role in this process. It begins by stepping into the shoes of our users—understanding their journey, their challenges, and what they need to feel empowered in building their brand. Through data insights and behavioral patterns, I get a clear picture of what resonates with our customers and helps them succeed.

Then, I overlay this with a creative lens that’s grounded in trend forecasting, ensuring that what we offer is both forward-looking and practical. I see each project as a story waiting to be told—one that aligns with our larger business goals, be it improving engagement, usability, or customer confidence.

Flexibility is key: knowing when to push the creative envelope and when to simplify. The ultimate goal is to deliver tools and visuals that not only inspire but serve a purpose—making our users feel proud and confident about their brands.
 
Are there any particular resources you follow for inspiration?
Inspiration, for me, comes from a wide array of sources—not just the design world. I find ideas in art, music, thoughtfully designed interiors, and even the atmosphere of well-executed events. Attending creative events like Design Indaba or the Investec Cape Town Art Fair always energizes me and sparks new concepts.

I keep up with creative studios and individuals who push boundaries—Hey Studio and &Walsh are among my favorites. I’m also passionate about supporting and learning from women in design and tech, especially through communities like Future Females, Design by Women, and Women Who Design.

When I go online for inspiration, I turn to platforms like Behance, Dribbble, Savee, It’s Nice That, Design Milk, AIGA, and The Brand Identity. They’re incredible resources full of fresh, exciting work.

Staying informed about evolving tech, particularly AI and automation in the design world, is something I prioritize. I believe that embracing new tools and trends not only sharpens our skills but opens new possibilities for innovation. Curiosity and adaptability are essential—they keep creativity alive and impactful.
 
What aspects of GoDaddy's company culture do you appreciate the most?
What I value most about GoDaddy’s culture is how naturally it aligns with my personal values. The emphasis on Joining Forces especially stands out to me—I thrive in environments where collaboration is central, and I genuinely enjoy building strong working relationships. Creating something meaningful becomes even more fulfilling when the process is shared and supportive.

I also deeply connect with the principle of Working Courageously. I appreciate being part of a culture where challenging norms, trying bold ideas, and speaking up are welcomed—even when it feels a bit uncomfortable. That kind of freedom leads to innovation and growth.

Another aspect I relate to is Owning Outcomes. I’m someone who takes great pride in delivering thoughtful, high-quality work and seeing it through. Being part of a team that values accountability and purpose-driven output motivates me to do my best every day.
 
What do you enjoy doing outside of work?
Outside the office, I cherish time with my 17-month-old son—it’s a love like no other. Motherhood has reshaped my daily rhythm in the most wonderful ways. Our family loves discovering new places together—especially great cafés or restaurants where we can enjoy good food, beautiful interiors, and local craftsmanship.

We also make it a point to get outside whenever we can—whether it’s a park stroll, a beach day, or managing our four energetic dogs on a walk. It’s usually chaotic, but always joyful.

And no matter what I’m doing—be it cooking breakfast or tidying up—I’ve got music playing and fresh flowers nearby. They bring a sense of calm and joy that makes even everyday moments feel special.