Hisense Leads Global 100-Inch TV Market with 57.1% Share in 2025

Hisense, a major global name in consumer electronics and home appliances, has strengthened its position at the forefront of the large-screen TV market worldwide. Based on full-year 2025 shipment figures from Omdia, the company secured the top global ranking in the 100-inch-and-above TV segment for the third straight year (2023–2025), capturing a 57.1% share of worldwide shipments in 2025.

The brand also continued to dominate the global Laser TV segment in 2025, achieving its seventh consecutive year in the No. 1 spot with a 70.3% global market share. These milestones highlight Hisense’s stronghold in key large-format display categories, where both production scale and technological sophistication are critical.

This ongoing success reflects the company’s sustained investment in next-generation display innovations, particularly RGB MiniLED technology. As an early pioneer in RGB MiniLED development, Hisense has advanced the technology from initial research stages to mass commercialization, delivering notable improvements in color precision, brightness management, and eye comfort for ultra-large screens.

Omdia’s recap of CES 2026 further underscores this momentum, pointing to RGB MiniLED TVs as a major catalyst for the industry’s next wave of expansion, with significant growth anticipated beginning in 2026 — reinforcing the shift toward technologies where Hisense has established a strong competitive edge.

Looking ahead, Hisense stands out as the only manufacturer offering a fully integrated display technology portfolio that includes RGB MiniLED, TriChroma Laser, and MicroLED. This comprehensive ecosystem supports a broad strategy for future visual innovation. At CES 2026, the company introduced the 116UXS — the first TV powered by RGB MiniLED evo — along with its UR8 and UR9 RGB MiniLED series and the Laser Projector XR10, all of which received multiple CES accolades.

By driving pivotal advancements in large-screen display technology and elevating them into premium viewing experiences, Hisense continues to shape the global standards for next-generation high-end televisions.