2027 Kia Telluride Launches With New Turbo Hybrid and X-Pro Campaign
Kia America has launched a new creative advertising campaign for the highly anticipated second-generation Kia Telluride SUV, with its debut airing during the 2026 Winter Olympics. The first of two Telluride commercials will continue to run during the 2026 NBA All-Star Weekend and later throughout the FIFA World Cup 2026. The campaign showcases the qualities that made the original Telluride a standout—its performance, design, technology, and safety—while also introducing the new turbo hybrid powertrain, available on the Telluride for the first time, along with the rugged capabilities of the X-Pro variant.
One of the campaign’s ads, titled “Horse Herder,” tells the story of a rancher and his aging Australian Shepherd as they head out in the Telluride to round up stray horses. With the dog comfortably seated in the second row, the pair navigate challenging terrain, demonstrating the X-Pro’s off-road prowess as it climbs hills, traverses rocky paths, and powers through rough landscapes to catch up with the herd.
“With increased power, expanded space, striking new design, and a standard turbocharged engine, we’re excited to introduce the all-new Telluride X-Pro as we begin the next phase of the Telluride journey,” said Russell Wager, vice president of marketing at Kia America. “The Telluride is Kia’s most awarded vehicle in the U.S., and our customers feel it enhances their lifestyles and enables them to do more. Our launch strategy focuses on telling meaningful stories that resonate on a personal level.”
The second-generation Telluride is longer overall and offers more cargo capacity and passenger space, along with a premium, luxury-inspired interior. It comes standard with a turbocharged engine and will also be available with a turbocharged hybrid option delivering up to 329 horsepower, with an estimated combined fuel economy of 35 MPG for the EX front-wheel-drive model. New features include optional full LED ground lighting, an exclusive Ground View Monitor for the X-Pro trim, and standard wireless Apple CarPlay and Android Auto across all trims, plus a range of additional convenience and technology upgrades.
The comprehensive marketing campaign spans television, connected TV, social media, digital lifestyle platforms, out-of-home advertising, and owner communication channels. Broadcast elements include 30- and 60-second commercials, along with shorter cutdowns highlighting key Telluride features such as the X-Pro styling, improved 9.1-inch ground clearance, and available front recovery hooks. A second commercial, titled “Sea Lion,” is scheduled to premiere in March.
The 2027 Telluride lineup includes LX, S, EX, SX, and SX-Prestige trims, along with the X-Line and X-Pro variants. The new Telluride is already available at dealerships, while the Telluride Turbo Hybrid is expected to arrive in showrooms in the first quarter of 2026.
One of the campaign’s ads, titled “Horse Herder,” tells the story of a rancher and his aging Australian Shepherd as they head out in the Telluride to round up stray horses. With the dog comfortably seated in the second row, the pair navigate challenging terrain, demonstrating the X-Pro’s off-road prowess as it climbs hills, traverses rocky paths, and powers through rough landscapes to catch up with the herd.
“With increased power, expanded space, striking new design, and a standard turbocharged engine, we’re excited to introduce the all-new Telluride X-Pro as we begin the next phase of the Telluride journey,” said Russell Wager, vice president of marketing at Kia America. “The Telluride is Kia’s most awarded vehicle in the U.S., and our customers feel it enhances their lifestyles and enables them to do more. Our launch strategy focuses on telling meaningful stories that resonate on a personal level.”
The second-generation Telluride is longer overall and offers more cargo capacity and passenger space, along with a premium, luxury-inspired interior. It comes standard with a turbocharged engine and will also be available with a turbocharged hybrid option delivering up to 329 horsepower, with an estimated combined fuel economy of 35 MPG for the EX front-wheel-drive model. New features include optional full LED ground lighting, an exclusive Ground View Monitor for the X-Pro trim, and standard wireless Apple CarPlay and Android Auto across all trims, plus a range of additional convenience and technology upgrades.
The comprehensive marketing campaign spans television, connected TV, social media, digital lifestyle platforms, out-of-home advertising, and owner communication channels. Broadcast elements include 30- and 60-second commercials, along with shorter cutdowns highlighting key Telluride features such as the X-Pro styling, improved 9.1-inch ground clearance, and available front recovery hooks. A second commercial, titled “Sea Lion,” is scheduled to premiere in March.
The 2027 Telluride lineup includes LX, S, EX, SX, and SX-Prestige trims, along with the X-Line and X-Pro variants. The new Telluride is already available at dealerships, while the Telluride Turbo Hybrid is expected to arrive in showrooms in the first quarter of 2026.
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