CNH Thailand, in partnership with Farm Chokchai, recently hosted New Holland Day 2026, featuring live demonstrations of advanced precision-farming technologies designed to support the complete field-to-feed production cycle.
The event brought together farmers, agricultural business owners, and industry professionals from across Northeast Thailand. Demonstrations highlighted an integrated approach to farming, covering key stages from soil preparation and crop establishment through harvesting, residue management, and the production of feed for livestock.
With a particular focus on the region’s corn-growing and livestock industries, New Holland Day demonstrated how modern machinery, automation, and precision technologies can help farmers increase operational efficiency, improve forage production, strengthen farm economics, and adopt more sustainable production practices.
Mark Brinn, Managing Director – Southeast Asia and Japan at CNH, said that Thai farmers require practical and dependable technologies capable of delivering value throughout the farming cycle. He highlighted New Holland’s combination of robust agricultural machinery and precision solutions, noting that the company’s objective is to demonstrate how these technologies can perform in real-world conditions while helping farming enterprises across Northeast Thailand become more productive, resilient, and sustainable.
