Daily CSR
Daily CSR

Daily CSR
Daily news about corporate social responsibility, ethics and sustainability

Will Businesses Make ‘The Brave Choice’?


CECP calls upon corporate sector for “four critical actions”.

Dailycsr.com – 30 May 2020 – In the hour of crisis, the corporate world has a choice to make of either turning the situation worse or of leading by example to rise from the situation. Eve though for short term period, profit will take a beating yet for business in order to have a “sustained success” they will need to make “bold choice” to maintain their corporate value catering to the “needs of society” keeping their corporate purpose alive at heart.
For a long time, the corporate sector has been driving “social as well as environmental change”, whereby at present it is poised to pool its resources as well as expertise to “provide relief” besides ramping up “innovative solution” and addressing the pandemic impacting the society from “every area”. However, everything will depend on if the corporate sector manages to make “the brave choice”.
Likewise, CECP, the Chief Executives for Corporate Purpose calls upon every corporate body to undertake “four critical actions” that are mentioned below:
1. “Care for your workforce during these hard times”
2. “Repurpose, innovate, and collaborate to accelerate and scale solutions”
3. “Lift-up the most vulnerable through cash and in-kind contributions and volunteering”
4. “Use the corporate voice for public good”
Employees want to get information which “they can trust”, as the “2020 special report” of Edelman finds that after healthcare officials, employees turn to their employers considering then as “trusted communicators”. Therefore, the option needs to be found for respective companies to “speak out for the common good”.
Furthermore the joint letter by “Carolyn Berkowitz, Association of Corporate Citizenship Professionals; Daryl Brewster, Chief Executives for Corporate Purpose; Kathleen Enright, Council on Foundations; Natalye Paquin, Points of Light” also stated:
“Companies must act courageously and find unique opportunities to lead with their strengths. Those who act with fearlessness will be remembered for their contributions long after the pandemic ends. By taking these four actions, corporations are making the choice for shared prosperity”.
The same letter was signed by the following people, as mentioned by CECP:
  • “Carolyn Berkowitz, President and CEO, Association of Corporate Citizenship Professionals (ACCP)
  • “Daryl Brewster, CEO, Chief Executives for Corporate Purpose (CECP)
  • “Kathleen Enright, CEO, Council on Foundations (COF)
  • “Natalye Paquin, President and CEO, Points of Light (POL)”
You can read the entire report by clicking on the link given below: