Daily CSR
Daily CSR

Daily CSR
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Whirlpool’s Edutainment Initiative Recognised At The ‘Web Marketing Festival Award’


“Moments not to be Wasted” shedding light on the value of food wins the “Digital Food” category.

Dailycsr.com – 27 July 2018 – Whirlpool announces that the “Web Marketing Festival award” in the “Digital Food” Category was bagged by “Whirlpool EMEA”. The award was in honour to the company’s edutainment initiative of “Moments not to be Wasted” which was started in Europe’s primary school.
The programme was aimed to spread awareness about food’s “social and environmental value” besides informing them about the “importance of not wasting” food. There were twelve thousand attendees as well as over thirty “training rooms” in the Web Marketing Festival representing the “most comprehensive event about digital innovation” taking place in Italy.
The “Senior Director Communication and Government Relations”, Alessandro Magnoni said in a comment:
“The fight against food waste is a topic we all care about at Whirlpool and is part of our brands and products strategy, but also is a core of innovation and technology development at the service of sustainability. These are the basis on which we have built our corporate responsibility model, whose most significant expression is Moments not to be Wasted, the edutainment project involving primary schools in Europe through which we want to promote social and environmental value of food with the teachers, pupils and their families. Together we are actors in the education of today’s children, tomorrow’s adults. We are thrilled for this recognition, which encourages us to continue this important journey with our stakeholders. “
The “Web Marketing Festival Awards” event is an essential aspect of the festival which is celebrated for three days. Furthermore, the Whirlpool Corp. Informs that:
“Every year, awards are given to personalities, companies or institutions that, during the year, have distinguished through innovative and original digital campaigns, capable of giving a relevant contribution to society”.