Daily CSR
Daily CSR

Daily CSR
Daily news about corporate social responsibility, ethics and sustainability

Velux Develops Its Products To Help The Society


Velux develops its products keeping the need of the people in mind, whereby complementing the Model Company objectives.

Dailycsr.com – 23 September 2015 – Velux’s purpose has been to develop “Model Companies” that would work in a cooperative manner and become a business model by themselves. The term “Model Companies” refers to companies that would deal in products that will be “useful to society” besides providing better treatment to the investors, employees, suppliers, shareholders and customers, than that of the normal practice. The profit made in this manner would be invested in further growth although retaining “financial independence”.
It is almost like re-defining the notion of CSR, wherein the company values are shared with the owners and customers alike. Moreover, the values are also stretched further to accommodate the society around and at same time affecting minimum “possible adverse impacts”. This alone is the objective of the Model Company, which is practiced by Velux based at Denmark, which earned its recognition through “skylight windows”.
Even fifty years after it has been “first written down”, the company still holds its strong market position, while Michael Rasmussen of Velux credits the founder, Villum Kann Rasmussen, for this; whereby he adds:

“It was driven by his personal desire. It’s been on paper ever since and is alive and well today.

“It has always been our raison d’etre. It is our purpose to establish a model company that works with employees, shareholders and partner companies in the pursuit of financial growth. It’s straightforward, but a pretty big ambition.

“In the 1990s, lots of companies were coming up with credos like this but we’d be operating in this way since 1965.”
There are “around 10,000 employees” working under Velux, a family owned business which facilitates the propagation of an ethical business culture, says Rasmussen. Likewise, the company takes the big picture into consideration while tapping “into the group’s core belief of being useful to society”, whereby, Rasmussen says:

“Our objective is to develop windows which make more daylight, are attractive, work well, last well and help reduce energy consumption.”
Moreover, around eighty million Europeans live in unhealthy conditions, which include buildings that remain damp or do not let in sufficient light and fresh air, while the energy consumptions in various buildings amount to forty percent of their total usage quantity. Keeping this information in mind, one can safely say that the roof windows designed by Velux are efficient day-light provider, as they are fitted on the slopes on the roofs. Simultaneously, the roof windows let in fresh air and can become one of “solar energy sources” in the house.
The “new generation” of roof windows were designed to meet the shortcoming of normal buildings, for which Velux has invested large sum in the development period of these window models. According to “Life cycle assessments”, Velux windows create a “positive carbon footprint in the course of their life cycle” whereby the positive energy generated “due to passive solar gain during the use phase” surpass the amount of energy consumed for “production, distribution, installation and maintenance”. Moreover, adding a “VELUX energy blind” to the Velux windows, can improve the CO2 savings by thirty six percent.
Furthermore, he goes to explain that:
“Some of the core elements like behaving exemplary towards our stakeholders means taking responsibility for our own actions. One of key areas is workplace safety. There have been fewer accidents and fewer serious accidents. Our aim is to become world class.”