Daily CSR
Daily CSR

Daily CSR
Daily news about corporate social responsibility, ethics and sustainability

Universal Pictures to launch sustainable initiative into filmmaking process


Universal Filmed Entertainment Group (UFEG) has announced the launch of the GreenerLight Program, an initiative aimed at integrating sustainability into the entire filmmaking process, from development to production and distribution. Universal Pictures President Peter Cramer announced the initiative.

“Through the Sustainable Production Program, we have been working for more than a decade to reduce environmental impact on our sets. UFEG is now expanding its commitment to sustainability starting as early as the development phase,” said Cramer.

“Across the filmmaking process, we will apply an inclusive strategy to increasing our sustainability efforts and continuing to do better on all fronts.”

Every greenlight package will include a film's sustainability plan, ensuring that sustainability is built into the planning process from the start, including script development, location and set needs, and on-screen behaviors. The program was developed in collaboration with the UFEG Film Strategy team and the NBCUniversal Sustainability Department, and it is an extension of the existing Sustainable Production Program, which addresses issues such as food and set material donations, fuel reduction, and energy efficiency.

UFEG is already collaborating with key filmmakers and talent who are committed to environmental sustainability. Furthermore, the Studio has collaborated with nonprofit organisations such as the Natural Resources Defense Council (NRDC) and its "Rewrite the Future" program, which has informed the Studio's climate storytelling strategy and ensured that its efforts are science-driven. More information about the Rewrite the Future initiative can be found at www.nrdc.org/RewriteTheFuture.

“Rewrite the Future leverages NRDC’s deep environmental expertise to help creators tell entertaining stories about our climate-altered world and the path toward a better future,” said Daniel Hinerfeld, Director of NRDC’s Rewrite the Future.

“UFEG’s GreenerLight Program is the first of its kind and will lead the way for the industry to help inspire change – onscreen and off.”

UFEG is proud to be a pioneer in this field, embracing sustainability as the new normal to help protect the planet where we live and work.