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Daily CSR
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UnitedHealthcare Introduces Baby Blocks Rewarding System For The Expectant Mothers Of Louisiana


The Baby Block programme initiated by UnitedHealthcare rewards the expectant mothers for earning points through healthy behaviours.

Dailycsr.com – 24 September 2015 – The “UnitedHealthcare Community Plan’s Baby Blocks®” is an interactive “incentive” programme for the expectant mothers who are welcome to enrol in the same. The said initiative maintains “healthy-baby appointments” and encourages healthy behaviour to pregnant mothers which culminates in delivering “healthy babies”.
The “Baby Block” programme guides new moms to chalk out doctor’s appointments and educate them about “other baby care during pregnancy” along with preparing them for the first fifteen months of their new born baby’s life. Any women, enrolled under the “UnitedHealthcare Community Plan”, who live in Louisiana or any other fifteen states can avail the interactive tool’s facilities. The completion of “prenatal, postpartum and healthy-baby appointments” by expectant mothers is rewarded by incentives whereby they can reach Baby Blocks through their “mobile web application” present in “iPhones and Android smartphones”. The chief medical person of Luoisiana’s UnitedHealthcare Community Plan, Dr. Ann Kay Logarbo informs:
“We know there’s a need to help moms and expectant moms keep up with the number of appointments related to their babies’ health. Baby Blocks is an award-winning resource that can help fill this need. UnitedHealthcare is excited to be able to bring this technology to our customers and see the positive impact it will have on their health and the health of their babies.”
The 2014 ranking of “America’s Heath Rankings®” from the United Health Foundation puts Louisiana on the 49th place for “low birth weight” issue. In fact, almost eleven percent of Louisiana’s newborns “weigh less than 5 pounds/8 ounces”. Consequently, the Baby Blocks programme has been designed to drive towards “safe and healthy” pregnancy habits that leads to safe and healthy deliveries.
The programme sends reminders to the users through texts messages or email alerts. Moreover, they even directly connect to “maternity nurses” through the programme and even receive rewards “for keeping the appointments”. In the form rewards they receive:
“...gift cards to retail outlets, and maternity-related items including teething rings, diaper bags and thermometers”.
In Louisiana, the team of UnitedHealthcare with a network of “158 hospitals” serves almost “735,000 people”, while nearly “13,000 physicians” along with other “care provider” are also equally involved in it. Talking about the organisation of UnitedHealthcare, BusinessWire writes:
“UnitedHealthcare is dedicated to helping people nationwide live healthier lives by simplifying the health care experience, meeting consumer health and wellness needs, and sustaining trusted relationships with care providers. The company offers the full spectrum of health benefit programs for individuals, employers, military service members, retirees and their families, and Medicare and Medicaid beneficiaries, and contracts directly with more than 850,000 physicians and care professionals, and 6,000 hospitals and other care facilities nationwide. UnitedHealthcare is one of the businesses of UnitedHealth Group (NYSE: UNH), a diversified Fortune 50 health and well-being company”.