Daily CSR
Daily CSR

Daily CSR
Daily news about corporate social responsibility, ethics and sustainability

Timberland Includes Its Consumers in Its ‘Earthkeeper’ Commitment


It has been fifty long years’ of commitment for Timberland yet it continues to go strong with its “Path of Service”.

Dailycsr.com – 11 September 2017 – Celebrating the twenty fifth anniversary of “Path of Service” Programme, Timberland kicked started a “season of volunteer events around the globe”, which will be strengthening the Earthkeepers’ commitment of the brand through projects for restoring “the outdoors and supporting the communities wherein the brand operates.
Throughout a period of three months, namely “August, September and October”, Timberland will conduct “various service initiatives” such as “its annual Serv-a-palooza and Urban Greening events”. Moreover, it will also encourage the consumers to find opportunities for volunteering within “their own communities through VolunteerMatch.org”.
While, VolunteerMatch said, as mentioned by Ethical Performance:
“...Timberland is encouraging consumers to find opportunities in their communities through VolunteerMatch.org. The brand launched a digital campaign designed to reach consumers, playing off the idea of making new connections and building lasting relationships with a tongue-in-cheek video suggestive of an online dating app. Based on personal preferences, VolunteerMatch.org connects people with volunteer opportunities that suit their needs, skills and interests in their communities”.