Daily CSR
Daily CSR

Daily CSR
Daily news about corporate social responsibility, ethics and sustainability

‘The Service Effect’ Recounts American Express’ Journey Towards Its ‘North Star’


The company is in constant lookout of innovative ways of raising its CSR performance bar.

Dailycsr.com – 29 December 2017 – In September 2017, the American Express came up with its recent issue of CSR Report with the title of “The Service Effect”, whereby describing the effects of its services in shaping to strengthen and honour the company’s commitments towards the stakeholders for the year of 2016-2017, mainly in four fields, namely “people, customers, partners, communities and the environment”.
The CSR commitments of American Express embraces its “service ethos and vision” in order to establish itself as the “most respected service brand” in the world. In the words of the chief executive officer as well as the Chairman of “American Express Company”, Kenneth I. Chenault:
“At American Express, service is our north star. We will continue to look for ways to reimagine, reinvent and raise the bar – all while remaining true to the core values that have always sustained us.”
Furthermore, the said report underlines the progress made by the “ongoing effort” of the company in creating “social, environmental and economic value for its stakeholders” besides operating “ethically and responsibly”. Here are some of the highlights of American Express’ CSR report, as mentioned by Ethical Performance:
  • Was rated as one of Ponemon’s Most Trusted Companies for Privacy for the past 10 years, and No. 1 in financial services in 2017;
  • Received a 100 percent score on the 2016 Human Rights Campaign’s Corporate Equality Index;
  • Expanded gender-neutral, paid parental leave to 20 weeks for all U.S.-based regular full-time and part-time employees;
  • Celebrated Small Business Saturday’s seventh year, a day it created to support local businesses that help create jobs, boost the economy and preserve neighborhoods across the country;
  • Achieved a 24 percent increase in customer satisfaction since 2011 based on Card Member feedback;
  • Reached several long-term philanthropic milestones, including granting nearly $60 million to train more than 50,000 social purpose and nonprofit leaders since 2008;
  • Exceeded its goal of reducing absolute greenhouse gas emissions by 10 percent globally, compared to 2011 baseline, by reducing its carbon footprint by more than 30 percent during the last five-year period; and
  • Set new science-based targets for absolute, aggregate reductions in greenhouse gas emissions.
Moreover, the report content follow the “G4 Core Guidelines” of GRI, while one can avail further information about the report on: