Sustainable Lubricants Launch: CNH & PETRONAS Introduce FLEETPRO Cycle in Brazil
CNH, a leading global provider of equipment, technology, and services, has partnered with PETRONAS Lubricants International (PLI) - via its subsidiary PETRONAS Lubrificantes Brasil (PLB) - to introduce the FLEETPRO Cycle product line. Designed specifically for agricultural equipment under the Case IH and New Holland brands, as well as construction machinery from CASE and New Holland Construction, this new line is tailored to meet industry-specific demands.
Developed with environmentally responsible raw materials and advanced performance technologies, the FLEETPRO Cycle range upholds the high standards of quality and reliability associated with these brands. This launch further emphasizes both companies’ shared dedication to sustainable practices.
To bring this initiative to life, CNH and PETRONAS have teamed up with Lwart Soluções Ambientais, Latin America's sole producer of Group II (GII) base oils and a leader in oil re-refining. Lwart utilizes used lubricating oil and cutting-edge technology to produce GII base oils, which match or exceed the quality of those derived directly from petroleum.
Supporting this circular approach, used oil is safely collected from over 500 CNH dealerships across Brazil, ensuring environmentally sound disposal and reuse.
Fernando Gaya, head of CNH’s Commercial and Parts Operations for Latin America, highlighted the significance of this launch: “This new product line reflects CNH’s strategic focus, delivering a solution that combines innovation, cost-effectiveness, quality, and sustainable technology to our agricultural and construction customers. It benefits our entire value chain while ensuring consistent performance and safety.”
Beyond oil recovery, PETRONAS has rolled out various circular economy initiatives. It is a founding partner of the Play Fair Institute, which operates in more than 4,000 municipalities across Brazil to collect and recycle used lubricant packaging. In 2023 alone, the initiative processed over 5,900 tons of plastic waste, with 95% directed toward recycling.
Additionally, PETRONAS prioritizes sustainable waste management at its facility in Contagem (MG), where its Brazilian plant is located. Eduardo de Silos Santos emphasized the importance of partnerships in meeting sustainability objectives: “Our collaboration with CNH, Lwart, and the Play Clean Institute is vital to achieving our environmental goals. These efforts align with our mission to deliver impactful solutions for customers while fostering a more sustainable and innovative future for society.”
Developed with environmentally responsible raw materials and advanced performance technologies, the FLEETPRO Cycle range upholds the high standards of quality and reliability associated with these brands. This launch further emphasizes both companies’ shared dedication to sustainable practices.
To bring this initiative to life, CNH and PETRONAS have teamed up with Lwart Soluções Ambientais, Latin America's sole producer of Group II (GII) base oils and a leader in oil re-refining. Lwart utilizes used lubricating oil and cutting-edge technology to produce GII base oils, which match or exceed the quality of those derived directly from petroleum.
Supporting this circular approach, used oil is safely collected from over 500 CNH dealerships across Brazil, ensuring environmentally sound disposal and reuse.
Fernando Gaya, head of CNH’s Commercial and Parts Operations for Latin America, highlighted the significance of this launch: “This new product line reflects CNH’s strategic focus, delivering a solution that combines innovation, cost-effectiveness, quality, and sustainable technology to our agricultural and construction customers. It benefits our entire value chain while ensuring consistent performance and safety.”
Beyond oil recovery, PETRONAS has rolled out various circular economy initiatives. It is a founding partner of the Play Fair Institute, which operates in more than 4,000 municipalities across Brazil to collect and recycle used lubricant packaging. In 2023 alone, the initiative processed over 5,900 tons of plastic waste, with 95% directed toward recycling.
Additionally, PETRONAS prioritizes sustainable waste management at its facility in Contagem (MG), where its Brazilian plant is located. Eduardo de Silos Santos emphasized the importance of partnerships in meeting sustainability objectives: “Our collaboration with CNH, Lwart, and the Play Clean Institute is vital to achieving our environmental goals. These efforts align with our mission to deliver impactful solutions for customers while fostering a more sustainable and innovative future for society.”
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