Daily CSR
Daily CSR

Daily CSR
Daily news about corporate social responsibility, ethics and sustainability

Subaru WinterFest Returns for 2019


This winter, Subaru invites all the mountain lovers to its multi destination experience that will feature lifestyle gear.

Dailycsr.com – 18 January 2019 – In an announcement, Subaru of America, Inc. revealed that the “Subaru WinterFest”, a “highly anticipated” fest, will be returning, featuring “multi-city mountain destination and lifestyle tour”. The fest offers “one-of-a-kind experiences” in winter for people, including taking over nine top winter resorts in the country and combining the same with “music, adventure, food & beverage, pets”, “the 2019 Subaru WinterFest tour” will create an environment for “outdoor enthusiasts”.
This year, the automaker plans on implementing added “green event practices”, one of them would be to expand TerraCycle’s recycling collection while yet another one would to engage with “Leave No Trace” in “waste reduction education”.
POWDR is an “adventure lifestyle” company which “one of the last family-owned” establishment. It has resorts in various mountain destinations, whereby the same has partnered with the “Subaru WinterFest tour”. The tour will also include “live music” featuring “indie/bluegrass/Americana/folk bands” such as “Lukas Nelson & Promise of The Real, Langhorne Slim & The Law, G Love & Special Sauce, and The Lil Smokies”, while emerging artists will also be welcomed. There will be the “latest gear” offered by top brands for the visitors to demo, while partners will also present “daily giveaways at on-site tiny house inspired event trailers complete with rooftop and front decks”.
Moreover, there will be lawn games, hammocks to relax in and fire pits for warm hangout corners inviting all mountain goers to join in. In the words of marketing’s senior-vice president at Subaru of America Inc, Alan Bethke:
“Adventure and outdoor exploration is engrained in the DNA of the Subaru brand and our owners, so we are thrilled to kick-off Subaru WinterFest for the 2019 season. Year after year, we are delighted by the growing enthusiasm each stop of the tour receives, and we are excited to integrate new elements of our Subaru Love Promise this year, in addition to the many activities attendees have come to love and look forward to.”