Daily CSR
Daily CSR

Daily CSR
Daily news about corporate social responsibility, ethics and sustainability

Sky TV Reaches Out To A Larger Audience Highlighting The Issue Of Marine Plastic Pollutant


Sky TV screens educative documentary for raising awareness on marine plastic trash.

Dailycsr.com – 16 April 2017 – Various “discarded objects” mainly plastic bags and straws make the bulk of the litters that are polluting the “coastal environments”. It is a concern to be worried about as in the United Kingdom alone over the last fifteen years, the plastic litters “found on the beaches has almost doubled”.
Plastic garbage never really disintegrates, while the experts’ suggestions state that waste plastic particles will be present in the environment “in some microscopic form for thousands of years”, if they are left out in the open. Moreover, plastic particles that do not perish turn toxic which has the potential to contaminate the food chain, in case birds, fish and other marine animals ingest the same.
At present, more than “100,000 marine mammals and a million seabirds” suffer painful death due to plastic ingestion or “entanglement in marine litter”. Therefore, it of critical important to address “marine plastic” pollutant issues by “tackling society’s throwaway, excessive, unnecessary plastics”. People who do not inhabit near the sea front, wherein “trash continually washes up” with the waves, do not clearly fathom the “severity of the situation”.
Taking this issue into consideration, Sky TV has launched its “Ocean Rescue campaign” for educating the world. As a result, it hopes to bring about a change in the consumer behaviour in regards to the “plastic ocean trash”. People like “Sir Richard Branson, Prince Charles and astronaut Tim Peake” are helping to promote awareness through this campaign.
The said campaign features a “45-minute documentary” containing “UK-specific data” which is screened across all the channels of Sky TV. The information provided in the documentary includes statics of “plastic bottles washing up on the country’s beaches” that increased by forty three percent within a span of a year alone, while only fifteen percent of such trash are being “collected for recycling”. According to Ethical Performance:
“The initiative also goes a step further, showing how ocean trash can have a very direct impact on all of us. A short video reveals how ocean microplastics can end up in the seafood we eat every day. The film shows a scientist digging in to a plate of mussels—only to reveal that it contains about 90 particles of plastic. As many as 4,000 fragments may end up in our bodies annually by the end of the century. There are an estimated 5.25 trillion pieces of plastic debris in the ocean with the number growing, says the National Geographic”.
The above mentioned problems concerns societies from across the globe, for each one of us can take up the responsibility to address it “at all levels”. After all, this can be solved only through collective efforts for bringing about the much “required” change” that would “stop the flood of plastic pollution washing over our world”.