RIMAN, the global beauty and wellness company built around Korean innovation and traditional ingredients, has expanded its international network to 22 markets following four new market launches. France, Germany and Romania joined the company's international operations on September 9, with Ecuador following on September 15.
The latest expansion represents another step in RIMAN's international development strategy, increasing its reach across key markets in both Europe and Latin America.
Expanding across Europe
The entry into France, Germany and Romania brings RIMAN's European presence to seven countries. The three new markets join its existing operations in the United Kingdom, Ireland, Spain and Italy.
The expansion comes as interest in Korean beauty products and skincare continues to grow across European markets, providing RIMAN with a wider platform from which to develop its regional business.
RIMAN's European headquarters are located in London, where the company provides independent Planners with training, business resources and regional events. Its multilingual customer-support and logistics capabilities in the United Kingdom and Germany are also designed to support the company's growing European operations.
Strengthening its Latin American footprint
Ecuador becomes RIMAN's sixth Latin American market, following Mexico, Chile, Colombia, Peru and Costa Rica.
The company is using the experience and infrastructure developed through earlier market launches to support its expansion in the region. Its Mexican operation serves as an important regional hub, providing operational resources and experience as RIMAN establishes its presence in additional Latin American countries.
Youngsu Hwang, Chief Sales Officer of RIMAN, described the four-market launch as a significant stage in the company's international expansion. He said the strategy extends beyond simply entering new territories and focuses on developing local leadership, infrastructure and regional capabilities that can support sustainable long-term business growth while maintaining alignment with RIMAN's broader global strategy.
With operations now covering 22 markets worldwide, RIMAN plans to continue strengthening regional infrastructure, developing local leadership teams and increasing access to its Korean beauty and wellness portfolio. The company will use these initiatives as it moves into the next stage of its international expansion.
The latest expansion represents another step in RIMAN's international development strategy, increasing its reach across key markets in both Europe and Latin America.
Expanding across Europe
The entry into France, Germany and Romania brings RIMAN's European presence to seven countries. The three new markets join its existing operations in the United Kingdom, Ireland, Spain and Italy.
The expansion comes as interest in Korean beauty products and skincare continues to grow across European markets, providing RIMAN with a wider platform from which to develop its regional business.
RIMAN's European headquarters are located in London, where the company provides independent Planners with training, business resources and regional events. Its multilingual customer-support and logistics capabilities in the United Kingdom and Germany are also designed to support the company's growing European operations.
Strengthening its Latin American footprint
Ecuador becomes RIMAN's sixth Latin American market, following Mexico, Chile, Colombia, Peru and Costa Rica.
The company is using the experience and infrastructure developed through earlier market launches to support its expansion in the region. Its Mexican operation serves as an important regional hub, providing operational resources and experience as RIMAN establishes its presence in additional Latin American countries.
Youngsu Hwang, Chief Sales Officer of RIMAN, described the four-market launch as a significant stage in the company's international expansion. He said the strategy extends beyond simply entering new territories and focuses on developing local leadership, infrastructure and regional capabilities that can support sustainable long-term business growth while maintaining alignment with RIMAN's broader global strategy.
With operations now covering 22 markets worldwide, RIMAN plans to continue strengthening regional infrastructure, developing local leadership teams and increasing access to its Korean beauty and wellness portfolio. The company will use these initiatives as it moves into the next stage of its international expansion.