Outcast Expands Festival Presence with Splash House & Portola

Outcast is expanding its presence on the festival circuit through new collaborations with Goldenvoice Festivals, Splash House, and Portola. The partnerships will introduce the brand’s signature Le Club Outcast concept to two of the most prominent music events in the United States, further strengthening its position at the intersection of fashion, music, and nightlife culture.

As an official apparel sponsor of both Splash House and Portola, Outcast is continuing its strategy of engaging audiences in spaces where its community naturally comes together. The collaborations are designed to create memorable, culture-led experiences that extend beyond traditional festival sponsorships.

The first activation will take place in August at Splash House in Palm Springs, California, spanning two consecutive festival weekends. Guests will be able to experience Le Club Outcast at the Renaissance Palm Springs Hotel, where the brand will host a custom 20-by-15-foot cabana lounge. The space will offer an assortment of festival-focused experiences, including two exclusive metallic bikini styles available for purchase, branded popsicles for guests to enjoy, beer pong, and a lively atmosphere that carries through to the festival’s Afters programming.

In September, Outcast will bring its festival concept to Portola in San Francisco. Within the event’s VIP area, the brand will create a corner-store-inspired installation featuring “Club Concessions,” exclusive merchandise, and interactive content opportunities. Festival attendees with general admission tickets will also have access to co-branded hoodies created by Outcast, available exclusively at the Portola merchandise tent during the September 26–27 event.

According to Christina McGonagle, Chief Marketing Officer at Outcast, the brand’s longstanding connection to festival culture made the collaborations a natural progression. Outcast views festivals as an important channel for engaging directly with its audience, while the partnerships provide opportunities to build distinctive, community-focused experiences across different locations.

The new activations follow the success of Le Club Outcast in Ibiza, where Outcast used creator-led experiences and social-first storytelling to develop an immersive brand environment in real time. The latest collaborations with Goldenvoice Festivals, Splash House, and Portola build on that approach, bringing the brand closer to festival audiences through experiential spaces, curated programming, and limited-edition products.

ICA PRESS CONTACT
Eboni Chase | eboni@infinitycreativeagency.com
Sylvie Weinstock | sylvie@infinitycreativeagency.com

OUTCAST PRESS CONTACT
Hailey Kodora | hailey@outcast-clothing.com