Nuvello Real Estate Launches in Dubai to Support UK Family Relocations

Nuvello Real Estate, a women-led brokerage firm, has officially begun operations in Dubai with the goal of transforming the way families transition to life in the UAE. Established by CEO Gemma Contrino, the company was created to fill a notable gap in the market by offering clear, end-to-end guidance to UK families planning a move to Dubai.

Rather than concentrating purely on property transactions, Nuvello adopts a broader relocation-focused strategy. The firm provides in-depth information about communities, schooling options, local amenities, commute times, and overall lifestyle considerations before clients commit to purchasing or renting a home. This approach is rooted in Gemma’s personal experience of relocating to Dubai with her four children, where she encountered unexpected expenses and multiple moves before finding the right community fit.

Reflecting on that journey, Gemma shared that the lack of transparency around actual living costs and day-to-day realities made the process far more challenging than anticipated. After facing significant unplanned expenses and relocating three times within a year, she recognised a clear need for honest, family-centred advisory services tailored specifically to those making such a major life change.

Nuvello’s debut coincides with a surge in UK families relocating to Dubai, often influenced by concerns about rising taxes, safety issues, and weather conditions back home. While many brokerages focus heavily on high-net-worth investors and luxury property deals, Nuvello has chosen to concentrate on families who require specialised, practical support throughout their move.

Operating in a traditionally male-dominated sector, Nuvello brings a distinctive perspective as a female-led business. With a background in accounting and business strategy, Gemma has shaped the company around core principles of integrity, openness, and empathy—qualities she considers vital when guiding families through one of the most significant financial and personal decisions of their lives.

She believes that her lived experience as a mother gives the company an edge. Understanding firsthand the importance of securing the right school and community environment, Nuvello prioritises family needs alongside property features. This emphasis on relatability and genuine care forms the foundation of the firm’s service model.

In addition to standard brokerage offerings such as property sales, leasing, and investment advice, Nuvello collaborates with relocation experts, educational institutions, and community partners. Clients receive comprehensive insights into neighbourhood facilities, commuting patterns, lifestyle compatibility, and even local family-friendly spots—from parks to small attractions—helping them make well-informed choices before signing any agreements. Whether assisting with investment properties, rental homes, or long-term family residences, the firm delivers personalised support tailored to each client’s circumstances.

At the heart of Nuvello’s philosophy is the commitment to long-term relationships rather than quick deals. The company aspires to act as an ongoing adviser for families, supporting them beyond their initial move and throughout their evolving property needs in Dubai. For Gemma, ensuring clients find the right fit—even if it takes longer—matters more than closing a sale quickly.

Currently employing 15 professionals, including 10 brokers, Nuvello is gearing up for growth. A new office space expected to open within six weeks will have the capacity to host more than 50 brokers. However, expansion will be deliberate, with a strong emphasis on maintaining alignment with the company’s client-first values.

Looking to the future, Nuvello aims to establish itself as a trusted household name in Dubai’s real estate landscape. Gemma envisions the brand becoming synonymous with reliability and family-oriented service—an instinctive first choice for property-related needs. The company also seeks to strengthen ties between the UK and UAE markets, drawing on Gemma’s understanding of both to support British families and investors exploring opportunities in Dubai.

Over the next five years, the ambition is for Nuvello to become deeply embedded within the city’s property ecosystem—recognised not just as a brokerage, but as a dependable partner families turn to with confidence at every stage of their journey.