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Daily CSR

Daily CSR
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Nielsen continues to support AI4ALL to build leaders in artificial intelligence


Nielsen is donating time and continuing to support AI4ALL, a non-profit dedicated to opening doors to artificial intelligence (AI) for underrepresented talent through education and mentorship.

Nielsen worked with AI4ALL over the summer to launch the first Data Jam initiative for students in their College Pathways program. The Data Jam provided students with a one-of-a-kind opportunity to hone their data visualization skills while connecting with and learning from real-world data professionals.

Ten Nielsen data scientists volunteered their time and expertise to introduce AI4ALL students to best practices in data analysis and visualization, as well as coach students on how to create visualizations using Nielsen data. The Data Jam concluded with a live event in which students presented their data visualisations to Nielsen volunteers. Nielsen data scientists provided one-on-one mentoring to the winning student teams.

“Volunteering for the Data Jam was an incredible experience. I had the opportunity to mentor students, answer career-related questions and share my experience in the data science industry,” said Mari Mizoguchi, Director of Data Science at Nielsen.

“As a local leader for Cares, our volunteering Business Resource Group, I know how important opportunities like this one are in cultivating more diverse and inclusive future generations of talent in the field.”

Nielsen has sponsored AI4ALL's education programs since 2019, assisting in the training of talent from historically marginalized groups to become ethical leaders in the AI industry through education and mentorship, ensuring that AI can benefit all. Nielsen is proud to assist diverse cohorts of AI4ALL students and alumni in pursuing impactful careers in AI through continued support of student programs and volunteer opportunities such as the Data Jam.

“Partners like Nielsen who are willing to roll up their sleeves and get involved are invaluable to AI4ALL’s work to prepare historically underrepresented youth for fulfilling careers in AI,” said Rockelle Morris, AI4ALL’s Vice President of Development.

“We look forward to continuing to partner with Nielsen in meaningful ways that truly advance the possibilities for new talent entering into the AI field.”

The Data Jam is based on Nielsen and AI4ALL's previous data sharing and volunteer efforts. Nielsen's summer interns organized a conference in 2021 for high school students participating in AI4ALL programs to learn about the skills and practices required to secure internships in data science and related fields.

In 2020, volunteer data scientists used Nielsen's audience measurement data to create a student lesson about cleaning, displaying, and forecasting data from a dataset. The lesson is part of AI4ALL's free high school curriculum, which is available online and for free to educators on the AI4ALL website.

This collaboration is part of Nielsen's Data for Good program, which involves the pro bono donation of Nielsen data, solutions, and talent to nonprofit organizations in order to make a positive impact, particularly on issues of representation and inclusion.

This year, Nielsen set a new goal of donating $30 million in total in-kind value to organizations and topics that are powering a better media future for all people by the end of 2024 through pro bono data donations, public reports, and other support.