Mary Kay Inc., a global leader in cosmetics, has reached a new milestone in its journey of empowerment by unveiling a fully electric version of its iconic pink Cadillac. The all-new pink Cadillac OPTIQ made its first appearance at the company's annual Seminar, held for the first time in the dynamic city of Charlotte, North Carolina.
This launch represents a major advancement in Mary Kay’s dedication to innovation, sustainability, and aligning with the values of the next generation of independent beauty consultants and customers. Transitioning from a traditional combustion engine to an electric vehicle isn’t just a technical change—it signals a renewed and forward-looking vision for the storied beauty brand.
“For years, the pink Cadillac has stood as a symbol of success, ambition, and recognition within Mary Kay,” said CEO Ryan Rogers. “The all-electric OPTIQ continues that legacy while propelling us into a more sustainable and visionary future. It reflects our ongoing promise to celebrate and support our independent sales force for years to come.”
Ian Hucker, Vice President and General Manager at Envolve, added, “Our longstanding partnership with Mary Kay is rooted in shared principles of innovation, empowerment, and excellence. As they embrace the shift to electric vehicles, we’re honored to support a bold and inspiring direction. The new pink Cadillac OPTIQ delivers the luxury and performance associated with Cadillac, now combined with purposeful innovation and environmental responsibility.”
This launch represents a major advancement in Mary Kay’s dedication to innovation, sustainability, and aligning with the values of the next generation of independent beauty consultants and customers. Transitioning from a traditional combustion engine to an electric vehicle isn’t just a technical change—it signals a renewed and forward-looking vision for the storied beauty brand.
“For years, the pink Cadillac has stood as a symbol of success, ambition, and recognition within Mary Kay,” said CEO Ryan Rogers. “The all-electric OPTIQ continues that legacy while propelling us into a more sustainable and visionary future. It reflects our ongoing promise to celebrate and support our independent sales force for years to come.”
Ian Hucker, Vice President and General Manager at Envolve, added, “Our longstanding partnership with Mary Kay is rooted in shared principles of innovation, empowerment, and excellence. As they embrace the shift to electric vehicles, we’re honored to support a bold and inspiring direction. The new pink Cadillac OPTIQ delivers the luxury and performance associated with Cadillac, now combined with purposeful innovation and environmental responsibility.”