Packaging involves far more than just paper and plastic - it’s a highly sophisticated field backed by extensive research and development. The seemingly simple cardboard boxes found at places like Best Buy or delivered by Amazon are the result of careful design, testing, and innovation, all led by Bliss Buter-Thompson, Logitech’s Head of Packaging, and her team.
Bliss's Path to Logitech
After studying illustration at the Massachusetts College of Art and Design and gaining experience in packaging roles at smaller firms, Bliss transitioned to her role at Logitech. Despite being far from her hometown of Marshfield, Massachusetts, the creative skills and problem-solving mindset she honed in her youth continue to shape her work. “Some of my most memorable projects were the first packages I designed that made it to shelves, but I especially enjoy tackling complex challenges like sustainable packaging design and durability,” she recalls.
Bliss began as a Lead Structural Designer, collaborating with engineers in both California and Taiwan on the design of Logitech’s packaging. She eventually led the Silicon Valley packaging design team, progressing to her current leadership role. In recent years, the company has placed increased focus on sustainability, a shift that aligns with Bliss’s passion for eco-friendly design.
Beyond the Box
“Our main goal is to protect the product while ensuring a positive customer experience,” Bliss explains. Packaging is the first interaction users have with both the product and the brand, so every detail—from the design structure to graphics—must be carefully considered. The team is also working to make packaging more sustainable, focusing on increasing the use of recyclable materials, communicating sustainability efforts clearly, and reducing environmental impact.
A Commitment to Reducing Single-Use Plastic
Logitech has made substantial progress in eliminating single-use plastic from its packaging. “Over the past five years, reducing plastic has been a key goal,” says Wesley Wang, Senior Manager of Asia Packaging Design. Plastic hang tags have been replaced with paper ones, and plastic seals have been swapped for paper labels. Logitech has also replaced polypropylene laminate with a more sustainable, water-based aqueous coating, saving a significant amount of plastic. Additionally, 19% of Logitech products now use FSC certified paper packaging, with 73% of new product launches incorporating this alternative.
This transition represents a critical step in reducing the environmental footprint of the shipping and manufacturing industry, which produces millions of metric tons of plastic annually. However, removing plastic can be complex, requiring significant innovation, as demonstrated by Logitech’s development of new materials like pulp paper alternatives. These materials provide the same protective qualities as plastic but are more eco-friendly, with the added benefit of being 100% recyclable and repulpable. The company has even created molded pulp hangtabs, which replace plastic hangtabs used in retail displays and are now shared with other companies to promote sustainable practices across the industry.
Moving Forward with Sustainability
Recently, Logitech took further steps to reduce plastic by eliminating single-use plastic and plastic clamshell packaging from its popular mice product line. This initiative is expected to cut 660 tons of plastic and reduce carbon dioxide emissions by 6,000 tons annually, equivalent to removing over 37 million plastic water bottles from circulation. By the end of 2025, Logitech will have fully transitioned to paper packaging across millions of products.
Bliss’s current work also includes leading a task force focused on amplifying sustainable design solutions within the company. “Sustainability has always been important to me, and now I’m able to make a tangible impact,” she says.
A Passion for Nature and Innovation
Growing up in the wooded areas of Marshfield, Bliss developed a deep connection to nature, which influences her work today. Her love for the environment, combined with her diverse skills, makes her a leader in sustainable packaging design at Logitech. As she puts it, “I’m a jack of all trades—just enough to make a real difference!”
Bliss’s expertise continues to shape Logitech’s efforts toward a more sustainable future, and her work in packaging has had a meaningful impact on both the company and the wider industry.
Bliss's Path to Logitech
After studying illustration at the Massachusetts College of Art and Design and gaining experience in packaging roles at smaller firms, Bliss transitioned to her role at Logitech. Despite being far from her hometown of Marshfield, Massachusetts, the creative skills and problem-solving mindset she honed in her youth continue to shape her work. “Some of my most memorable projects were the first packages I designed that made it to shelves, but I especially enjoy tackling complex challenges like sustainable packaging design and durability,” she recalls.
Bliss began as a Lead Structural Designer, collaborating with engineers in both California and Taiwan on the design of Logitech’s packaging. She eventually led the Silicon Valley packaging design team, progressing to her current leadership role. In recent years, the company has placed increased focus on sustainability, a shift that aligns with Bliss’s passion for eco-friendly design.
Beyond the Box
“Our main goal is to protect the product while ensuring a positive customer experience,” Bliss explains. Packaging is the first interaction users have with both the product and the brand, so every detail—from the design structure to graphics—must be carefully considered. The team is also working to make packaging more sustainable, focusing on increasing the use of recyclable materials, communicating sustainability efforts clearly, and reducing environmental impact.
A Commitment to Reducing Single-Use Plastic
Logitech has made substantial progress in eliminating single-use plastic from its packaging. “Over the past five years, reducing plastic has been a key goal,” says Wesley Wang, Senior Manager of Asia Packaging Design. Plastic hang tags have been replaced with paper ones, and plastic seals have been swapped for paper labels. Logitech has also replaced polypropylene laminate with a more sustainable, water-based aqueous coating, saving a significant amount of plastic. Additionally, 19% of Logitech products now use FSC certified paper packaging, with 73% of new product launches incorporating this alternative.
This transition represents a critical step in reducing the environmental footprint of the shipping and manufacturing industry, which produces millions of metric tons of plastic annually. However, removing plastic can be complex, requiring significant innovation, as demonstrated by Logitech’s development of new materials like pulp paper alternatives. These materials provide the same protective qualities as plastic but are more eco-friendly, with the added benefit of being 100% recyclable and repulpable. The company has even created molded pulp hangtabs, which replace plastic hangtabs used in retail displays and are now shared with other companies to promote sustainable practices across the industry.
Moving Forward with Sustainability
Recently, Logitech took further steps to reduce plastic by eliminating single-use plastic and plastic clamshell packaging from its popular mice product line. This initiative is expected to cut 660 tons of plastic and reduce carbon dioxide emissions by 6,000 tons annually, equivalent to removing over 37 million plastic water bottles from circulation. By the end of 2025, Logitech will have fully transitioned to paper packaging across millions of products.
Bliss’s current work also includes leading a task force focused on amplifying sustainable design solutions within the company. “Sustainability has always been important to me, and now I’m able to make a tangible impact,” she says.
A Passion for Nature and Innovation
Growing up in the wooded areas of Marshfield, Bliss developed a deep connection to nature, which influences her work today. Her love for the environment, combined with her diverse skills, makes her a leader in sustainable packaging design at Logitech. As she puts it, “I’m a jack of all trades—just enough to make a real difference!”
Bliss’s expertise continues to shape Logitech’s efforts toward a more sustainable future, and her work in packaging has had a meaningful impact on both the company and the wider industry.