Daily CSR
Daily CSR

Daily CSR
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Just Means Promotes ‘Responsible Drinking’ Initiative On ‘Global Beer Responsibility Day’


Just Means starts with its own employees and covers the world in turn to inculcate the culture of “responsible drinking”.

Dailycsr.com – 16 September 2015 – Antonio Pasolini writing about Just Means, informs that traditionally Friday evenings friends got together to chat over alcohol or beer. Therefore Just Means utilises this opportunity to “promote responsible drinking”.
Likewise, Just Means have united world’s famous brewers on the same goal, like “Anheuser-Busch InBev, Carlsberg and Heineken”, who got together with “a range of stakeholders” in the mission of promoting “responsible drinking”. The same initiative is in line with the “UN’s Sustainable Development Goals” which seeks to put an end to “alcohol-related harm”.
Friday, the 16th of September 2016 marks the “Global Beer Responsibility Day”, whereby brewers are coming together for the second time now as they reach out to their “more than half a million employees” present in seventy six countries all around the world with the same goal of responsible drinking, while over “half a million retailers, 200 government partners and NGOs” are also involved in the programme. While, Pasolini writes:
“It features a variety of educational programs including server and seller training, ID-checking programs and consumer education efforts, to name but a few”.