Daily CSR
Daily CSR

Daily CSR
Daily news about corporate social responsibility, ethics and sustainability

ItAll Says It All About Women Relationships


Women gain confidence in the company of other female companions, shows new social experiment.

Dailycsr.com – 31 May 2018 – The relationship among women have become “powerful force” which is redefining the concept of “having it all” for women. Lean Cuisine has conducted a new “social experiment”, wherein women were asked to define “ideal life”. Their answers gave a window to explore their decision making process when they are alone in comparison to when there were in a group with other women.
According to Nestlé:
“The results of the ItAll social experiment showed that 89 percent of women set more ambitious goals in the presence of other women, and 77 percent chose greater aspirations in the aspects of life they deemed most important. The bottom line – women helped each other set a higher bar when striving for ‘her all’”
Even though, the society has been considering “female relationships” could possibility introduce “anxiety, pressure and judgment, the above mentioned social experiment of ItAll showed otherwise. The New York University associate professor of psychology, Dr. Emily Balcetis said:
“We rarely talk about the positive power of female relationships that we saw firsthand in the ItAll experiment. Women can encourage each other to shoot for more where it matters most, rather than working to accomplish something that society says we should. We have a truly unique way to inspire each other to reach our own greatest potential.”
The said “first-of-its-kind social experiment” was designed by Dr. Balcetis, in collaboration with Lean Cuisine, which was performed on eighteen participants. Participants were, at first, given individually to fill up a questionnaire. While Nestlé added that:
“Weeks later, participants were invited to shop at the ItAll store where items on the shelves mimicked the initial survey – salary ranges, types of careers, number of children, etc. In the store, however, each woman brought with them familiar, influential women in their life”.
Making their way into the store, the participants came out with “very different answers”. And Dr. Balcetis said:
“What was most compelling in this experiment was how women close to us can help to relieve the societal pressure to ‘have it all,’ and instead focus each other to achieve ‘her all’. In the ItAll store, we saw women helping other women identify their truest versions of themselves and encouraging them to strike for higher potential.”
The “Communications Marketing Manager” at Lean Cuisine, Rebecca Kvam said:
“Lean Cuisine has always set out to feed the greatness in women and we’re increasing our actions to explore how we can further support their pursuits. The ItAll store ignited a new candid, meaningful conversation between women about what they truly want for their lives, and we want to help create a future in which women’s impact on each other’s ambition is more positive than ever before.”