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Daily CSR
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Investing In Society Reflects Corporate Purpose-Driven Shift


A new report of CECP scrutinises performances and comes out with bolstering data on Corporate Purpose.

Dailycsr.com – 08 January 2020 – Investing in Society is a “practical evidence” of the “purpose-driven” shift in the corporate world. As a result, the CECP releases a digital print of its report which was developed from its “premier research on”, taking into account the ideas of leadership along with “strategic engagements” with over two hundred companies from across the globe.
The said report sheds light on “state of Corporate Purpose” which are supported by evidences and assessed for “Corporate Purpose-driven actions”, the latter being divided in five categories, namely “Priorities, Performance, People, Planet, and Policies”.
Under the “Performance” category, CECP investigates the effect of “long-term corporate planning” on financial performance. Nevertheless, no consensus were obtained regarding the “disclosure of certain metrics”. While, CECP added:
  • “Capital markets react to Long-Term Plans”
The Economic Significance of Long-Term Plans ” is a report which comes from the “Strategic Investor Initiative” and looks into the “implications of short- and long-termism” for capital markets. Although, it also stated:
  • “Consensus on metrics and stakeholder value is elusive”
The EPIC or the “Embankment Project for Inclusive Capitalism” became a platform for bringing together “asset owners, asset managers, and companies” so as to recognise and develop new yard stick for measuring and demonstrating “long-term value”. According to CECP:
“Corporate leaders turn to Investing in Society as the authoritative source on developments in Corporate Purpose, bolstered by CECP’s insights on the actions that the world’s leading companies are taking to address environmental, social, and governance (ESG) issues, identify and effectively meet stakeholder needs, and build a better world through business.”
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