Daily CSR
Daily CSR

Daily CSR
Daily news about corporate social responsibility, ethics and sustainability

Integration Allows Longer ‘Innovative’ Strive


BNY Mellon takes “a holistic, fully integrated approach to CSR”.

Dailycsr.com – 17 August 2017 – BNY Mellon has the privilege to cater to its “exceptional clients”, among them are the global “leading investors”, whereby the company guides them in pursuing “their personal goals” for achieving “financial dreams”. In this manner BNY Mellon becomes an instrument to “drive growth and prosperity around the world”.
Moreover, the various ways undertaken to accomplish the goals provides BNY the opportunity to ‘evolve the world’ around itself. Right from the founding times, the company has “invested in change” through constant innovation that supported its “business purpose” and met with the “needs” of its stakeholders as well as the society wherein it operates. Thanks to the company’s “CSR strategy” it been connected for “creating an inclusive, sustainable world that empowers people to succeed and economies to thrive”.
The company is “extremely proud” of its work under CSR programmes that resultant in “positive impacts” although BNY Mellon looks forward to doing more. In the words of the chief human resources officer as well as the senior executive vice president, “Marketing & Corporate Affairs”, Monique R. Herena:
“We believe a holistic, fully integrated approach to CSR can have a much more powerful effect than siloed programs can have on their own. This means coordinating interdependent programs that create shared value for our firm, our clients and for society, and leveraging support from our most senior executives. Our CSR programs will not all address the same environmental or societal challenges, but they will all align with our vision to improve lives through investing”.
The company took the step to integration in the order of 2016, whereby increasing the length of its strides which will take the company faster towards “realizing” its vision. Therefore, it created a “new division” which was called “Global Citizenship & Sustainability”. The function of this arm is to pull the company’s “existing functions of Diversity & Inclusion, Philanthropy, Art, Corporate Social Responsibility and Social Investing into one strong portfolio”.
Furthermore, Herena added:
“We are confident this new integrated approach will more effectively support long-term business success by driving employee engagement, deepening societal and community impact and leveraging alliances in the market. It is already bringing our global enterprise strategy to life. One example is our ‘Return on Equality’ white paper, created in partnership with the UN Foundation. This groundbreaking piece shows how investing in companies whose products and services promote gender equality can help investors capture profitable, under-tapped market opportunities while advancing gender equality at scale. Our Diversity & Inclusion, Social Investing, Philanthropy and CSR teams collaborated on the content, funding, promotion and distribution of the piece, demonstrating how coordination across functions works for maximum value. We will follow this model of business strategy alignment, partnership and collaboration as we look for more opportunities to leverage our collective strengths”.