When people unite around doing good at work, it creates momentum. Employees begin to feel part of a larger mission. They feel pride in their organization. They feel connected—deeply—to purpose, to teammates, and to the outcomes they help generate.
That level of connection has never been more important. The need for support is increasing globally, and while many employees want to give, participation often peaks briefly during seasonal campaigns and quickly fades. This presents an opportunity: to turn the enthusiasm of Giving Tuesday and holiday generosity into ongoing engagement that lasts through every month of the year.
Giving isn’t only about philanthropy—it’s a foundation for culture. Companies benefit when they move beyond one-day donation efforts and instead cultivate a workplace where volunteering, matching programs and everyday kindness are woven into how teams function. That’s what giving season can spark. It isn’t just about charitable totals—it’s a launchpad. It’s a moment for leaders to galvanize people through shared purpose and build a lasting sense of belonging throughout the organization.
From a Single Day of Giving to Year-Round Participation
The connection between generosity and engagement isn’t an abstract concept—it’s human.
When employees support causes that matter to them, especially alongside coworkers, they experience belonging, fulfillment and solidarity. They witness company values in action and develop relationships that make work collaborative, meaningful and energizing.
This is why corporate giving programs often strengthen company culture—people are motivated by purpose, not transactions. At Benevity, this trend shows up consistently across client programs and within our own workforce. Organizations that infuse purpose into daily work rather than reserving it for one annual event see stronger motivation, higher loyalty and deeper peer connection. These are the building blocks of sustainable culture.
Culture at Benevity: “We Are We, Not Just Me”
Benevity’s culture is built on one guiding belief: we succeed together.
This mindset encourages employees to think beyond themselves—beyond personal priorities or department boundaries—and consider the ripple effects of every decision on teammates, the company and the communities we serve.
We hire people we trust to act with integrity and empower leaders to guide with values rather than rigid, top-down rulebooks. When people are trusted to do what’s right, they show up with their best ideas, highest effort and strongest commitment—not because they must, but because they want to.
This collective mindset is what enables initiatives like Giving Tuesday to have real impact. When everyone—from leadership to the newest hire—rallies behind a shared cause, individual contributions turn into measurable change.
MyGoodness: Purpose Put Into Practice
Our internal program, MyGoodness, reflects this philosophy in action. Rooted in our belief in a “double bottom line,” it reinforces that doing good fuels both social impact and business performance. Benevity became one of Canada’s first certified B Corporations in 2011 because mission and impact are inseparable from business strategy.
We’ve also seen that employees who give or volunteer within their first 30–60 days are twice as likely to remain engaged over time. That’s why we introduce MyGoodness during onboarding—from week one, new hires volunteer together and receive initial giving funds to learn and participate immediately.
Why Employee Giving Matters Right Now
Work environments today look different. Remote and hybrid models, fast change and digital saturation can leave employees feeling disconnected.
Purpose-driven programs help counter that. Giving reminds people that they are part of something meaningful—that the company stands for more than results alone.
The desire to do good is strong across society. The CAF World Giving Index 2024 reported that 73% of people globally donated time, money or assistance to others last year. Within Benevity, participation reaches 92%.
Moments like Giving Tuesday cut through everyday noise, energizing employees through shared values—not job titles or roles. But the greatest impact comes when that momentum is nurtured year-round through volunteering, donation matching and peer-led initiatives.
Research from Benevity Impact Labs confirms the business benefit of doing good:
Insight Result Companies with high volunteer + giving participation 57% lower turnover Companies reporting strengthened resilience through volunteering 94% That level of connection has never been more important. The need for support is increasing globally, and while many employees want to give, participation often peaks briefly during seasonal campaigns and quickly fades. This presents an opportunity: to turn the enthusiasm of Giving Tuesday and holiday generosity into ongoing engagement that lasts through every month of the year.
Giving isn’t only about philanthropy—it’s a foundation for culture. Companies benefit when they move beyond one-day donation efforts and instead cultivate a workplace where volunteering, matching programs and everyday kindness are woven into how teams function. That’s what giving season can spark. It isn’t just about charitable totals—it’s a launchpad. It’s a moment for leaders to galvanize people through shared purpose and build a lasting sense of belonging throughout the organization.
From a Single Day of Giving to Year-Round Participation
The connection between generosity and engagement isn’t an abstract concept—it’s human.
When employees support causes that matter to them, especially alongside coworkers, they experience belonging, fulfillment and solidarity. They witness company values in action and develop relationships that make work collaborative, meaningful and energizing.
This is why corporate giving programs often strengthen company culture—people are motivated by purpose, not transactions. At Benevity, this trend shows up consistently across client programs and within our own workforce. Organizations that infuse purpose into daily work rather than reserving it for one annual event see stronger motivation, higher loyalty and deeper peer connection. These are the building blocks of sustainable culture.
Culture at Benevity: “We Are We, Not Just Me”
Benevity’s culture is built on one guiding belief: we succeed together.
This mindset encourages employees to think beyond themselves—beyond personal priorities or department boundaries—and consider the ripple effects of every decision on teammates, the company and the communities we serve.
We hire people we trust to act with integrity and empower leaders to guide with values rather than rigid, top-down rulebooks. When people are trusted to do what’s right, they show up with their best ideas, highest effort and strongest commitment—not because they must, but because they want to.
This collective mindset is what enables initiatives like Giving Tuesday to have real impact. When everyone—from leadership to the newest hire—rallies behind a shared cause, individual contributions turn into measurable change.
MyGoodness: Purpose Put Into Practice
Our internal program, MyGoodness, reflects this philosophy in action. Rooted in our belief in a “double bottom line,” it reinforces that doing good fuels both social impact and business performance. Benevity became one of Canada’s first certified B Corporations in 2011 because mission and impact are inseparable from business strategy.
We’ve also seen that employees who give or volunteer within their first 30–60 days are twice as likely to remain engaged over time. That’s why we introduce MyGoodness during onboarding—from week one, new hires volunteer together and receive initial giving funds to learn and participate immediately.
Why Employee Giving Matters Right Now
Work environments today look different. Remote and hybrid models, fast change and digital saturation can leave employees feeling disconnected.
Purpose-driven programs help counter that. Giving reminds people that they are part of something meaningful—that the company stands for more than results alone.
The desire to do good is strong across society. The CAF World Giving Index 2024 reported that 73% of people globally donated time, money or assistance to others last year. Within Benevity, participation reaches 92%.
Moments like Giving Tuesday cut through everyday noise, energizing employees through shared values—not job titles or roles. But the greatest impact comes when that momentum is nurtured year-round through volunteering, donation matching and peer-led initiatives.
Research from Benevity Impact Labs confirms the business benefit of doing good:
And the World Happiness Report shows people who give are happier and more connected to others.
The Business Case for Corporate Purpose
Findings from Benevity’s 2025 State of Corporate Purpose Report reveal how strongly organizations are investing in social impact:
92% believe CSR is beneficial to business performance 88% say their impact strategy helps them stay competitive with talent, customers and regulation 91% ensure their giving programs align with corporate values and strategy The Business Case for Corporate Purpose
Findings from Benevity’s 2025 State of Corporate Purpose Report reveal how strongly organizations are investing in social impact:
Benevity clients demonstrate daily that purpose-driven cultures outperform in trust, innovation and engagement. Real connection doesn’t come from compliance—it comes from shared values lived out loud.
As Speer summarizes: “Doing good strengthens business because it strengthens people. When employees feel purpose and connection, they bring their best—and everyone benefits.”
Turning Giving Tuesday Into a Movement
Giving Tuesday is often the largest giving moment of the year—but its real value is what it activates afterward.
To build sustained engagement, leaders can:
Start early. As Speer summarizes: “Doing good strengthens business because it strengthens people. When employees feel purpose and connection, they bring their best—and everyone benefits.”
Turning Giving Tuesday Into a Movement
Giving Tuesday is often the largest giving moment of the year—but its real value is what it activates afterward.
To build sustained engagement, leaders can:
Introduce giving and volunteering during onboarding to develop long-term participation. Amplify employee voices.
Support employee resource groups and team-led campaigns to make contribution personal. Recognize impact all year.
Share stories regularly—not just in December—to reinforce that giving is part of success. Measure what matters.
Track engagement, participation and sentiment as well as donation metrics. Lead by example.
When leaders participate visibly, employees follow.
Engagement Begins With Giving
Every organization benefits from a workforce that is motivated and inspired. Giving is one of the most powerful paths to achieve that—not through requirements, but through meaning.
When people volunteer and give together, they reconnect with purpose and with each other. That is the true gift of Giving Tuesday—not a single moment, but the foundation for a culture of ongoing generosity.
And when giving becomes part of everyday work, companies build something bigger than results: they build connection, strong teams and stronger communities.