Global fashion retailer H&M has announced its debut on Nordstrom Marketplace on April 28, 2026, marking a significant milestone in its U.S. expansion. This move introduces a new channel for fashion-forward shoppers to explore H&M’s most popular styles and represents the brand’s first entry into a curated retail marketplace in the country.
“Our presence on Nordstrom Marketplace is a key step toward making H&M more accessible to customers nationwide,” said Kate Rogowski, Head of Customer Activation and Marketing for H&M Americas. “It offers a convenient way for shoppers to discover and engage with our collections on a platform they already trust, enhanced by Nordstrom’s renowned customer experience.”
At launch, customers will find a thoughtfully selected assortment of H&M favorites across women’s, men’s, and kids’ categories, along with pieces from the brand’s activewear line, H&M Move. The assortment will be refreshed regularly with new arrivals to keep offerings current and inspiring throughout the year.
“We’re excited to welcome H&M to Nordstrom Marketplace, further expanding how we serve customers across different needs and occasions,” said Miguel Almeida, President of Digital and Customer Experience at Nordstrom. “Shoppers purchasing H&M through nordstrom.com will enjoy the full range of Nordstrom services, including loyalty perks, customer support, styling assistance, alterations, and easy returns.”
This launch aligns with H&M’s broader strategy to meet customers wherever they prefer to shop. By joining Nordstrom Marketplace, the brand increases its visibility among both new and loyal audiences while continuing to deliver a seamless and engaging shopping experience across all touchpoints.
Contact:
H&M Media Relations
E-mail: mediarelations.us@hm.com mediarelations.us@hm.com
“Our presence on Nordstrom Marketplace is a key step toward making H&M more accessible to customers nationwide,” said Kate Rogowski, Head of Customer Activation and Marketing for H&M Americas. “It offers a convenient way for shoppers to discover and engage with our collections on a platform they already trust, enhanced by Nordstrom’s renowned customer experience.”
At launch, customers will find a thoughtfully selected assortment of H&M favorites across women’s, men’s, and kids’ categories, along with pieces from the brand’s activewear line, H&M Move. The assortment will be refreshed regularly with new arrivals to keep offerings current and inspiring throughout the year.
“We’re excited to welcome H&M to Nordstrom Marketplace, further expanding how we serve customers across different needs and occasions,” said Miguel Almeida, President of Digital and Customer Experience at Nordstrom. “Shoppers purchasing H&M through nordstrom.com will enjoy the full range of Nordstrom services, including loyalty perks, customer support, styling assistance, alterations, and easy returns.”
This launch aligns with H&M’s broader strategy to meet customers wherever they prefer to shop. By joining Nordstrom Marketplace, the brand increases its visibility among both new and loyal audiences while continuing to deliver a seamless and engaging shopping experience across all touchpoints.
Contact:
H&M Media Relations
E-mail: mediarelations.us@hm.com mediarelations.us@hm.com