Daily CSR
Daily CSR

Daily CSR
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Good Natured™ from PetSmart Introduces Natural Diet To Dogs And Cats Besides Providing Meal To Pets In Need


The philanthropic pet food brand PetSmart comes up with its “Good Natured™” natural pet food brand.

Dailycsr.com – 16 October 2015 – PetSmart Inc. launches “Good Natured™” bringing good tidings for the pet lovers. Good Natured introduces a new philanthropic take on “natural dog and cat food brand” that are “exclusively” available in over “1,400 PetSmart stores”. Moreover, the same can also be availed online from www.petsmart.com.
In the initiative of “PetSmart Charities or PetSmart Charities Canada”, each bag of pet meal purchased will contribute towards a meal of a “pet in need”. This “dog food donations” chain will prove beneficial to “thousands of PetSmart’s shelter partners” while the funds of the shelters will be free for “adoption and other life-saving programs”. Good Natured products purchase could contribute towards “250,000 pounds of food” which is equal to “500,000 meals”. The said figures are expected to be met from the “first year of sales” amount. PetSmart’s, “chief customer experience officer”, Eran Cohen informed:
“At PetSmart, we know pet parents want the best for their pets. That’s why we are thrilled to launch this wholesome, quality food that is also affordable. Good Natured’s natural formulation is a great match for pet parents who want to serve up a healthy option to their own pet, while also providing a wholesome, nutritious meal to pets in need.”
The range of pet food produced by good Natures is value for price and wholesome natural treat, which comes with quality, consists of “real ingredients” whereby meat is the “first ingredient”. The food products made for pets are designed to keep them strong and healthy, that is why they are prepared without “corn, wheat, soy, artificial preservatives, colors or flavourings”.
In fact, the customers can choose from the wet and dry food options that are available both for “cats and dogs”. The largest pack size is priced under “under $30”. PetSmart stores of the United States, Puerto Rico and Canada is selling the new pet food brand.
In BussinessWire’s words:
“PetSmart, Inc. is the largest specialty pet retailer of services and solutions for the lifetime needs of pets. At PetSmart, we love pets, and we believe pets make us better people. Every day with every connection, PetSmart’s passionate associates help bring pet parents closer to their pets so they can live more fulfilled lives. This mission impacts everything we do for our customers, the way we support our associates, and how we give back to our communities. We employ approximately 53,000 associates, operate approximately 1,433 pet stores in the United States, Canada and Puerto Rico and approximately 202 in-store PetSmart® PetsHotel® dog and cat boarding facilities.”
Moreover, PetSmart provides “competively priced” products along with “dog training, pet grooming, pet boarding, PetSmart Doggie Day CampTM day care services and pet adoption services in-store”. The PetSmart in-store adoption centres coordinates with various non profit organisations to save over a “450,000 homeless pets” every year.