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Daily CSR
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‘Evoluzione Terra’ Promotes Agriculture 4.0 In Italy


Attaining positive social and environmental impact through sustainability and social farming.

Dailycsr.com – 30 November 2020 – CNH Industrial and its “agricultural brand”, New Holland Agriculture, came together with Legambiente, an “Italian environmentalist association”, to work on the project titled ‘Evoluzione Terra’. Legambiente’s national head for “Agricultural Projects”, Angelo Gentili, Brand President of New Holland, Carlo Lambro and CNH Industrial’s “Head of Sustainable Development Initiatives”, Daniela Ropolo made the announcement of the project at the second edition of the virtual “Forum nazionale Agroecologia”, the “national agro-ecology forum”.
The aim of ‘Evoluzione Terra’ is to cultivate “an innovative approach” towards the practice of social farming as well as sustainability. According to CNH Industrial’s press release:
“The first collaboration in the project will involve the Libera Terra Mediterraneo, a non-profit consortium founded on the mission of achieving a positive social impact by using land properties confiscated from organized crime to produce high quality products through farming methods that are sustainable for the environment and the communities. This consortium will provide its participating cooperatives with the agricultural equipment needed for practising Agriculture 4.0”.
In order to promote Precision Farming, New Holland will be offering “six auto guidance systems”; these will be used on tractors in four “cooperatives based in Sicily” under the Consortium, namely “Cooperativa Rita Atria in Castelvetrano, in the province of Trapani, Cooperativa Beppe Montana in Lentini, in the province of Siracusa, Cooperativa Placido Rizzotto and Cooperativa Pio La Torre in San Giuseppe Jato, in the province of Palermo”.
In the words of the Brand President at New Holland, Carlo Lambro:
“This project is a perfect fit with New Holland’s Clean Energy Leader strategy, which aims at driving the transition to a resource-efficient and sustainable agriculture. It is very clear to us that sustainability is the future. We have pioneered agriculture that respects and protect the environment, continuously pushing the boundaries of technology to enable our customers to produce more with less. This project will enable participating cooperatives to benefit from the best of Agriculture 4.0, helping them to improve their resilience to climate change and their decision making.”
While, the head of “Sustainable Development Initiatives” for CNH Industrial, Daniela Ropolo added:
“Our purpose, at CNH Industrial, is ‘Powering Sustainable Transformation’, empowering farmers around the world to play an active role in this. This purpose underlies initiatives such as the productive collaboration we have developed with Legambiente and projects such as this, which aim to provide farms with the financial support and tools to advance on the path of sustainable and social farming. The ‘Evoluzione Terra’ project is part of a $2 million global Solidarity Fund initiative CNH Industrial has set up to support the fight against COVID-19 in communities where businesses have been affected by the virus.”
Legambiente’s national heal for Agricultural Projects, Angelo Gentili said:
“At Legambiente we have long been very active in promoting organic farming and agroecology, and supporting the creation of cooperatives and social farms across the Italian territory. We are looking forward to collaborating with our long-term partners, CNH Industrial and New Holland, on this new initiative, starting with the project involving the Libera Terra Mediterraneo consortium. Based in Southern Italy, its cooperatives are among the organic and social farming businesses most active in sustainable agriculture practices. With this project, we have the opportunity to support them on this path, providing new opportunities for growth and research that wouldn’t otherwise be accessible to them.”
Also, Libera Terra Mediterraneo Consortium’s General Manager, Valentina Fiore stated:
“Respect for the environment is a cornerstone of our cooperatives’ activities: managing land seized from organized crime – and therefore public property – necessarily implies the preservation of the land, the territory and the communities. To this end, Legambiente has provided significant support to access techniques, equipment and practices for environmental, economic and social sustainability. The collaboration was extended to include New Holland, which through this project has enabled the cooperatives to acquire technologies for agriculture 4.0 and other equipment capable of improving their sustainable performance. Having access to all this represents a great opportunity for Libera Terra on its path to a fair and equitable agriculture.”